Marketing Analyst

Responsibilities

• Creates and updates presentations, pitch decks, proposals, and sales materials for leadership and business development teams
• Designs brochures, flyers, service sheets, digital graphics, and other marketing materials for print and online use
• Updates website pages, images, service descriptions, and landing pages using the company’s content management system; coordinates more complex changes with developers or vendors
• Plans and maintains a social media content calendar; creates, schedules, and publishes approved content across company channels
• Supports marketing campaigns and promotional activities by coordinating project timelines, deliverables, approvals, and vendors within approved budgets
• Plans and coordinates trade shows, conferences, client events, and other promotional events, including registrations, booth displays, marketing materials, vendor coordination, logistics, approved budgets, and post-event follow-up
• Tracks website traffic, social media engagement, campaign performance, and lead activity; prepares reports and recommendations for improvement
• Writes, edits, and proofreads marketing content and maintains consistent branding, messaging, and visual quality across all channels
• Collaborates with leadership and internal teams to gather information, communicate company services, and support business priorities
• Researches industry trends, competitors, and audience needs; maintains an organized collection of approved templates, graphics, photos, and marketing materials

Requirements

• At least two years of relevant experience in marketing, content creation, graphic design, or a similar role
• Strong organizational and project coordination skills with the ability to manage multiple assignments and meet deadlines
• Demonstrated experience creating professional presentations, brochures, digital graphics, and social media content
• Proficiency in PowerPoint and design tools such as Canva or Adobe Creative Suite; experience updating websites through a content management system
• Strong writing, editing, proofreading, and visual design skills, with the ability to adapt content for different audiences
• Basic understanding of marketing metrics and experience using reporting or analytics tools to summarize results
• Strong communication and collaboration skills; ability to incorporate feedback and maintain attention to detail
• Ability to work independently and provide a portfolio or work samples demonstrating relevant presentation, design, website, or social media work

Preferred

• Bachelor’s degree in marketing, communications, graphic design, business, or a related field; experience supporting a professional services organization and familiarity with search engine optimization, email marketing, or basic video editing and event or trade show coordination are preferred