Marketing Analyst and Strategist

Responsibilities

• Market Research & Competitive Analysis
• - Conduct research to uncover demographic trends, customer insights, and strategic growth opportunities
• - Monitor competitor strategies, positioning, and performance metrics to guide marketing planning and keep the brand ahead of market shifts
• Campaign & Performance Analysis
• - Analyze multi-channel performance (SEO, SEM, social, email) using analytics platforms to evaluate ROI and optimize strategy
• - Partner with stakeholders to define key success metrics and run ongoing content and channel tests to drive continuous performance improvements
• Reporting, Visualization & Forecasting
• - Synthesize complex analytics into clear reports, dashboards, and actionable recommendations for both technical and non-technical stakeholders
• - Apply statistical methods to uncover historical patterns, forecast future marketing trends, and inform strategic planning
• - Build metrics dashboards in Google Looker Studio and develop and provide metrics reports

Requirements

• Bachelor's degree in marketing, business, statistics, mathematics, or a related field AND
• 3 years of applied experience in marketing, market research, or data analysis through professional work, internships, freelance work, or comparable projects OR
• 5 years of applied experience in marketing, market research, or data analysis through professional work, internships, freelance work, or comparable projects in lieu of a degree
• At least 2 years of experience must be in analyzing digital marketing efforts
• Proficiency with Microsoft Excel and experience working with marketing or web analytics tools
• Experience with the following software: Google Analytics 4, Looker Studio or other data aggregation and reporting platforms, using spreadsheets for analysis, powerpoint or google slide decks, working in project management systems such as Trello or Jira
• Working knowledge of digital marketing fundamentals, including SEO, SEM, and social media marketing

Preferred

• Certification or experience in Google Analytics, Google Ads, data analytics, digital marketing, or a related field
• Experience with data visualization tools such as Tableau
• Familiarity with SQL, Python, database concepts, or other analytical/programming tools
• Master's degree or advanced coursework in business, market research, analytics, or a related field
• Experience with mixed media modeling and analysis

Benefits

• Comprehensive Benefits Package – including 100% employer-paid Health & Vision Insurance
• 401K Matching – Invest in your future with company contributions
• Paid Time Off – Enjoy time off for yourself
• Growth & Professional Development – Work in a dynamic, creative environment with opportunities for advancement