Marketing Analyst

Responsibilities

• Analyze marketing, communications, customer, and ridership data to identify trends, opportunities, and areas for improvement.
• Develop and maintain dashboards, reports, and performance metrics for Marketing & Communications leadership.
• Measure the effectiveness of campaigns, public information initiatives, digital communications, and community outreach efforts.
• Translate complex data into clear findings, recommendations, and presentations for Metro executives and senior stakeholders.
• Support forecasting, scenario analysis, and business-case development for marketing and communications initiatives.
• Establish and document data definitions, reporting processes, and analytical methodologies.
• Identify opportunities to improve data quality, reporting efficiency, and business processes.
• Monitor industry trends, peer transit agencies, and emerging practices in marketing analytics, customer engagement, and public-sector communications.
• Collaborate with community organizations to participate in tabling opportunities to share information, educate the community on Metro, and gather feedback.
• Gather and analyze engagement data, participation trends, and qualitative feedback from riders, residents, and community partners.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, Data Analytics, Economics, Public Administration, or a related field.
• Experience with a transit agency, local government, public-sector organization, transportation organization, or other customer-focused public service a plus.
• Experience analyzing customer or community data preferred.
• Experience presenting analytical findings to executives or other senior stakeholders preferred.
• Three or more years of experience in business analysis, marketing analytics, research, performance analysis, or a related analytical role.
• Experience with public engagement and outreach.
• Strong attention to detail and commitment to accuracy.
• Ability to work collaboratively with people across different departments and levels of an organization.
• Proficient in the MS Office (or similar) suite, including, but not limited to, Excel, Word, Access and PowerPoint; GroupWise email; Maximo (or similar) inventory management and purchasing modules.
• Experience with spreadsheet and data-analysis tools, such as Microsoft Excel.