Marketing Analyst, Paid Social

New York City, NY (Hybrid)

$72K/yr – $108K/yrEntry LevelFull time

Posted 1 day ago

Job Summary

Own day-to-day management, testing, and optimization of large-scale paid social campaigns.

  • Leads campaign builds, QA, and reporting tasks
  • Collaborates across teams to ensure data quality, pacing, and insight-backed optimizations

Job Description

Responsibilities

  • Support campaign builds and QA
  • Assist with building, launching, and QA-ing campaigns across paid social platforms (for example: creative trafficking, catalog updates, audience implementation, and pixel/tag checks).
  • Help ensure ads follow Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch.
  • Help maintain and optimize product feeds
  • Support day-to-day management of large-scale campaigns
  • Flag creative or catalog issues (missing images, disapprovals, mismatched categories) and partner with more senior teammates and XFN partners on fixes.
  • Monitor pacing and performance
  • Check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics.
  • Surface anomalies (performance spikes/drops, delivery issues, broken links, tracking problems) quickly and assist in root-causing and correcting them.
  • Contribute to optimizations

Requirements

  • 0–2 years of experience in performance marketing, digital marketing, analytics, or a related field ; internships, co-ops, or project experience are welcome.
  • Basic familiarity with paid social and/or display platforms (e.g., Meta, TikTok, Pinterest, Reddit, or similar), whether from coursework, certifications, or hands-on experience.
  • Comfort working with data in tools like Excel/Google Sheets ; exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required.
  • Strong quantitative skills and excitement about learning how to interpret performance data (e.g., ROAS, CPA/CAC, CTR, CVR, LTV).
  • A curious, problem-solving attitude!

Benefits

  • In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family.
Etsy logo

Etsy

4.0 Glassdoor

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. Etsy Inc. employees – whether a team member of Etsy or Depop – tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.Founded in 2005, Etsy is headquartered in Brooklyn, NY with additional offices in Dublin and Mexico City. As of December 31, 2024, our marketplaces connect 8 million active sellers – including over 5 million on Etsy.com, 80% of whom are women – and 95 million active buyers in nearly every country in the world. In 2024, we facilitated over $12 billion in transactions.

Founded in 2005
Brooklyn, New York, USA
8.9K employees (1,831 in marketing)
73% recommend to a friend
60% CEO approval

Salaries

Posted range

$72K/yr – $108K/yr

Taken straight from the job posting.

Paid Social median pay in the United States

$90K/yr

Most earn $74K to $112K. Based on 1,095 salaries, including bonus and equity.

See all Etsy salaries

Funding

Total Funding
$747.3M
Last Raise
$650M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $650M
  • Feb 2024
    Post IPO Equity
  • May 2017
    Post IPO Equity

Traffic Signals

Monthly Visitors
454.6M
Monthly Google Ads Budget
$7.1M
Traffic Source Mix
Search
33.9%
Direct
57.8%
Referral
2.8%
Social
4%
Paid
1.1%

Headcount Trend

Current headcount: ~9K

Recent News

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Marketing Analyst, Paid Social

Etsy · New York City, NY · Hybrid