Responsibilities

• - Own the end-to-end setup, execution, and ongoing optimization of paid media campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook, Instagram), TikTok, and Pinterest.
• - Build and test custom audience segments leveraging first-party data, pixel-based tracking, CRM uploads, retargeting pools, and lookalike models to maximize reach and conversion.
• - Continuously analyze performance data to optimize campaigns for ROI and ROAS, adjusting bids, budgets, creatives, and targeting strategies in real-time.
• - Collaborate with cross-functional teams (creative, analytics, strategy) to develop full-funnel acquisition strategies and ensure cohesive messaging across platforms.
• - Conduct A/B testing on ads, landing pages, and audience segments to drive continuous improvement and learning.
• - Develop and maintain campaign performance reports and dashboards that highlight insights, opportunities, and next steps.
• - Stay informed on platform updates, algorithm changes, and industry trends to proactively evolve campaign strategies.
• - Strategic & Leadership Responsibilities: Serve as a subject matter expert for Paid Search and Paid Social within the agency, providing guidance to clients and internal teams.
• - Partner with leadership on media strategy development and media planning for key accounts.
• - Mentor junior analysts and buyers by sharing best practices, providing feedback, and helping to level up the team’s performance.

Requirements

• - 3+ years of hands-on campaign management experience across Paid Search and Paid Social platforms, specifically Google Ads, Meta, TikTok, and Pinterest.
• - Proven track record of delivering high-ROAS campaigns and optimizing for performance at scale.
• - Deep understanding of audience segmentation, funnel strategy, conversion tracking, attribution, and platform-specific algorithms.
• - Comfortable working with data—experience using platforms like Google Analytics, Looker Studio, and Excel/Sheets for analysis and reporting.
• - Clear communicator with strong client-facing presentation skills and the ability to translate data into actionable insights.
• - Self-starter who thrives in a fast-paced, entrepreneurial environment and loves solving complex performance challenges.
• - Experience mentoring or managing team members is a strong plus.
• - Bonus: Familiarity with additional digital channels such as programmatic display or affiliate is a nice-to-have.

Preferred

• - Bonus: Familiarity with additional digital channels such as programmatic display or affiliate is a nice-to-have.

Benefits

• - 401(k)
• - Dental insurance
• - Flexible spending account
• - Health insurance
• - Health savings account
• - Paid time off
• - Parental leave
• - Vision insurance