Responsibilities

• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Assist in training, mentoring, and developing team members
• Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
• Adopt established account management standards and enhance campaign best practices
• Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Champion and facilitate communication and collaboration within the team and the agency
• Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel
• Provide oversight and direction to team of dedicated social media buyers

Requirements

• 3+ years of directly related experience working in paid social media campaigns
• Experience working with Meta & Twitter (x) ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Strong organizational, problem-solving, and communication skills

Preferred

• Previous leadership/management experience is preferred