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Purple Cow Recruiting

Contract- Senior Paid Social Specialist | Meta & TikTok | $43/Hour EST/CST only

USA (Remote)

$30/hr – $43/hrSenior LevelTemporary

Posted 1 day ago

Job Summary

You will own end-to-end paid social campaigns across Meta and TikTok, driving funnel-oriented performance through planning, execution, optimization and cross-functional collaboration.

  • Own campaign setup, trafficking, QA and ongoing optimization;
  • Analyze performance to derive actionable insights and testing ideas;
  • Collaborate with media, creative, analytics and data teams on planning and seasonal execution.

Job Description

Responsibilities

  • Execute and manage paid social campaigns across Meta and TikTok
  • Support campaigns across different stages of the marketing funnel and both Brand and Performance objectives
  • Manage campaign setup, trafficking, QA, ongoing maintenance and campaign updates
  • Monitor and optimize budget pacing, frequency, creative fatigue, bids, budgets, audiences and overall campaign health
  • Proactively identify campaign performance issues and optimization opportunities
  • Analyze campaign performance and translate results into actionable insights, testing ideas and optimization recommendations
  • Manage creative trafficking and rotation throughout the campaign lifecycle
  • Partner with paid social leadership and cross-functional teams on campaign planning and seasonal execution
  • Support reporting validation and measurement processes
  • Collaborate with media, creative, analytics and data teams

Requirements

  • Significant hands-on experience managing paid social campaigns across different parts of the funnel, particularly Meta and TikTok REQUIRED
  • Strong understanding of campaign trafficking, QA, creative management, audience management, budget pacing and optimization REQUIRED
  • Strong analytical skills and data literacy with the ability to translate campaign performance into actionable recommendations REQUIRED
  • Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment REQUIRED
  • Experience collaborating with media, creative, analytics and data teams REQUIRED
  • Familiarity with social reporting and measurement tools REQUIRED
  • Must be based in the Central or Eastern Time Zone REQUIRED
  • Must be able to work 40 hours per week throughout the November-April contract period REQUIRED
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Purple Cow Recruiting

Purple Cow Recruiting is a global talent acquisition firm that connects top-tier professionals with leading organizations across industries, including the United States federal government. We specialize in recruiting for healthcare and technical roles, offering both permanent and temporary staffing solutions, including all back end support. Our approach is tailored to meet the unique needs of each client, ensuring compliance with key industry standards such as Joint Commission, HIPAA, NIST, and FedRAMP, while delivering exceptional candidates.Technical, Healthcare, and Commercial Expertise :-Deployment of FTEs: Capability to deploy fully credentialed professionals across technical, healthcare, and commercial roles. -Telehealth and Remote IT Solutions: Proficient in remote support for both healthcare and technical operations. -Commercial Expertise: Strong track record in placing candidates in corporate roles, including finance, marketing, and engineering. Compliance and Quality Assurance:-Adherence to federal standards (e.g., Joint Commission, HIPAA, NIST, FedRAMP) and industry best practices for commercial sectors. -Quality Control Plan (QCP) includes regular audits, performance reviews, and compliance checks. Past Performance:Successfully delivered staffing solutions for DoD contracts, healthcare institutions, and leading commercial enterprises. Our performance consistently meets or exceeds client expectations in both public and private sectors. Key Personnel:-Fiona Rintoul, CEO: Oversees strategic direction and operational alignment. -Chelsea Drinkard, VP of Recruiting: Manages recruitment across federal, healthcare, technical, and commercial sectors. Purple Cow Recruiting ensures high-quality staffing solutions, aligning with both public and private sector objectives to support mission-critical operations and commercial growth.

Founded in 2016
Lexington, Kentucky, USA
10 employees (1 in marketing)
Purplecowrecruiting.com

Salaries

Posted range

$30/hr – $43/hr

Taken straight from the job posting.

See all Purple Cow Recruiting salaries

Marketing Team

Marketing Team Size
1 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~10