Head of Paid Social (Meta)

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 15 hrs ago

Job Summary

Own and scale Meta campaigns end to end, driving structured testing, measurement, and collaboration with creators while ensuring first‑party data integration and profitability insights.

  • Lead end‑to‑end Meta campaigns with testing systems for hooks, formats, and landing pages.
  • Link Meta performance to business metrics like CAC, cohort value, and payback with clear guardrails.
  • Translate creator content into paid acquisition results and deliver a fast feedback loop with creators.

Job Description

Responsibilities

  • Personally build, launch, optimize, and scale Meta campaigns.
  • Establish a testing system for creator videos, hooks, offers, formats, landing pages, audiences, and campaign structures.
  • Evaluate promising organic content through paid tests and conversion economics.
  • Connect Meta reporting to our first-party data. Work with engineering and analytics on tracking, event quality, Conversions API, attribution, and reporting.
  • Measure new purchasing customers, customer acquisition cost, cohort value, contribution margin, and payback. Explain the difference between reported platform ROAS and business profitability.
  • Set spending guardrails, document learnings, forecast results, and identify when to scale or stop a campaign.
  • Give the creator partnerships manager precise briefs: which hooks to repeat, what failed, what variation to make, and what the next test should answer.
  • Maintain accurate offers, approved creative, and advertising practices appropriate for a U.S. sweepstakes casino.
  • First 30 days: validate measurement, agree unit economics and spending guardrails, and launch a structured creative testing program.
  • By 60 days: identify repeatable acquisition opportunities and establish a fast feedback loop with creators.

Requirements

  • Recent casino, sweepstakes, or social casino acquisition experience, with direct responsibility for Meta performance.
  • Personal ownership of at least $250,000 in monthly Meta spend for three consecutive months. Experience scaling to $1 million or more per month is strongly preferred.
  • A case study showing spend, customer acquisition cost, cohort results, payback, and the decisions you personally made. Redacted or anonymized examples are welcome.
  • Strong command of Meta Ads Manager, creative testing, attribution, event instrumentation, and first-party performance analysis.
  • Ability to build or interrogate a useful dashboard and explain where the numbers may mislead us.
  • Experience converting creator or UGC content into measurable paid acquisition results.
  • References from people who can verify your execution and commercial impact.

Salaries

Paid Social median pay in the United States

$90K/yr

Most earn $74K to $112K. Based on 1,076 salaries, including bonus and equity.

See all Paid Social salariesSee more Paid Social jobs