Responsibilities

• Motivate and manage a paid social media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
• Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace

Requirements

• 7+ years of experience in digital media and marketing with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 5+ years of team management experience
• Minimum of 3+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Team management experience required
• Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging social media for brand communication
• Must possess strong leadership skills and be comfortable presenting ideas to senior client management
• Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off