Responsibilities

• Plan, launch, manage, and optimize paid social campaigns.
• Monitor performance and optimize targeting, budgets, and creative.
• Conduct creative A/B tests and incrementality testing.
• Develop and execute influencer marketing campaigns.
• Identify, recruit, negotiate, and manage influencer relationships.
• Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
• Develop reports and recommendations for leadership.
• Own the company’s social media strategy and execution across all major platforms.
• Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
• Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social media advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

Preferred

• Insurance, financial services, or other regulated industry experience preferred.
• Previous experience scaling an influencer marketing program from the ground-up.
• Experience with legal/compliance creative and copy review.

Benefits

• health/dental insurance
• parental leave
• 401(k)
• incentive/bonus opportunity
• tuition reimbursement
• and so much more