Associate Data Analyst, Marketing
Cengage Group
USA (Remote)
$46K/yr - $74K/yrIn-houseFull-timeEntry level1+ years exp.
1 day ago
Marketing Analyst
San Francisco, CA (On-site)
Salary Not AvailableEntry LevelFull time
Posted 2 days ago
Job Summary
Own and optimize marketing analytics across the funnel, from segmentation and targeting to attribution and A/B testing, while partnering with marketing, sales, and operations to drive data-driven growth.
Job Description
Responsibilities
- Support market segmentation, targeting, and positioning analysis to help refine our ideal customer profiles and messaging.
- Conduct funnel analysis to identify where prospects enter, progress, and drop off, and surface opportunities to improve conversion.
- Measure and report on campaign performance across channels including reach, engagement, conversion, and ROI.
- Assist with marketing attribution efforts to understand which touchpoints and channels drive pipeline and revenue.
- Contribute to customer lifetime value and cohort analyses to inform acquisition and retention priorities.
- Support pricing strategy and marketing mix analysis with data, research, and modeling.
- Build and maintain dashboards and recurring reports using Excel and Google Sheets.
- Pull, organize, and analyze data from Google Analytics, our CRM, and other marketing platforms.
- Maintain CRM data hygiene including cleaning, deduplicating, and standardizing records to ensure reliable reporting.
- Help design, track, and evaluate A/B tests and marketing experiments.
Requirements
- Bachelor's degree in Marketing, Business, Economics, Statistics, Analytics, or a related field — new graduates are welcome to apply.
- Strong grasp of core marketing fundamentals including segmentation, targeting, positioning, the marketing funnel, campaign measurement, and the marketing mix through coursework, internships, projects, or work experience.
- Strong analytical and quantitative skills with a genuine interest in working with data.
- Proficiency in Excel and Google Sheets including comfort with formulas, pivot tables, and basic data modeling.
- Exposure to or willingness to quickly learn basic SQL or other data tools.
- Familiarity with Google Analytics or similar web analytics platforms.
- Familiarity with CRM systems such as Salesforce or HubSpot and an appreciation for clean, well-structured data.
- Ability to translate data into clear insights and communicate findings to non-technical audiences.
- Detail-oriented, organized, and able to manage multiple projects and deadlines.
- Collaborative, coachable, and eager to learn in a fast-paced environment.
Preferred
- Preferred but not required - Internship or project experience in marketing analytics or business analytics, exposure to attribution modeling or CLV analysis, and interest in SaaS, B2B, or healthcare technology.
Benefits
- Pay Transparency: The pay rate for this position is $30/hour.
- Zero cost for employee Health insurance on base plan
- Zero cost for employee Dental insurance
- Zero cost for employee Vision insurance
- Voluntary Life Insurance, AD&D, and Accident
- 401(k) savings plan
- Employee Assistance Program
- Paid Holidays
- Paid Time Off
- Promotional Opportunities
CVHCare
CVHCareTM is a Joint Commission accredited, Centers for Medicare and Medicaid Services certified and Department of Public Health licensed healthcare organization. We are a company devoted to building, maintaining, improving and implementing healthcare programs geared toward keeping seniors in control of their health and independence.CVHCareTM provides a wide range of health care services that can be delivered in the comfort of your home. Our programs, when appropriate, are far less expensive, more convenient than and just as effective as the care you get in a Hospital or Skilled Nursing Facility.Providing home care since 2005, CVHCareTM is a privately owned corporation, dedicated to improving the overall health and independence of patients throughout the Bay Area. Headquartered in San Ramon, we service multiple counties to include: Alameda, Contra Costa, Santa Clara, San Joaquin, Solano, San Mateo, San Francisco and Napa.Our comprehensive approach to home care, not only benefits our patients, but relieves the stress families feel when coordinating multiple providers under the home care umbrella. Whether a family member needs skilled nursing after hospital discharge, physical therapy to restore mobility or assistance with daily living activities, you can rely on CVHCareTM to provide a continuum of services and support at any stage of illness or recovery.
Salaries
Marketing Analytics median pay in the United States
Most pay falls between $86K and $159K. Based on 2,049 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2.2K
Traffic Source Mix
Search
52.7%
Direct
28.5%
Referral
8%
Social
9%
Paid
1.2%
Headcount Trend
Current headcount: ~158
Links
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