Marketing Analyst

Responsibilities

• Support execution of global brand and content update activities across customer-facing marketing communications.
• Build and maintain organized inventories of marketing assets, including status, ownership, priority, and required updates.
• Work with product, regional, digital, creative, and functional marketing partners to support consistent messaging, visual identity, and content accuracy.
• Track decisions, dependencies, approvals, and completion status to keep workstreams moving efficiently.
• Coordinate updates to product data sheets, brochures, sales presentations, event materials, videos, templates, and other customer-facing collateral.
• Maintain accurate asset inventories, source file references, version details, and status documentation.
• Support established review and approval processes to help ensure materials are ready for use.
• Identify obsolete, duplicate, incomplete, or inconsistent assets and recommend next steps for resolution.
• Support website content and digital asset updates to help maintain brand consistency, content accuracy, and a strong customer experience.
• Assist with content replacement, migration support, and quality checks across relevant digital properties.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• 2–5 years of experience in marketing communications, digital marketing, content operations, project coordination, or a related function.
• Strong organizational skills, attention to detail, and ability to follow through on multiple concurrent priorities.
• Experience working with marketing collateral, websites, presentations, digital content, and project documentation.
• Proficiency with Microsoft Excel and PowerPoint, including the ability to maintain detailed trackers and create clear status summaries.
• Ability to manage deadlines, organize information, and communicate progress clearly.
• Strong written and verbal communication skills, with the ability to collaborate effectively across global, cross-functional teams.

Preferred

• Experience supporting brand consistency, large-scale content updates, content governance, or digital asset management projects.
• Familiarity with content management systems, digital asset management platforms, review workflows, or work management tools.
• Experience coordinating with creative agencies, production suppliers, and regional stakeholders.
• Knowledge of B2B, manufacturing, industrial, automotive, commercial vehicle, or aftermarket markets.
• Experience with web content platforms, localization workflows, translation processes, or digital analytics is beneficial.