Marketing AI and Automation Manager

Responsibilities

• Evaluates cross-functional processes, identifies root causes of inefficiency, and recommends whether to redesign, automate, retain, or discontinue a workflow based on operational impact, risk, and cost.
• Defines business and technical requirements with stakeholders; independently selects workflow architecture, data structures, integration methods, and tools within approved platforms and budgets. Recommends new platforms or expenditures with documented trade-offs for approval.
• Designs and implements content-production systems with the SEO Manager and other business owners, determining workflow stages, validation rules, human-review controls, publishing safeguards, and performance measures for briefs, drafting, auditing, and approved distribution.
• Analyzes reputation-management needs and designs review-intake, categorization, escalation, response-approval, and follow-up systems; recommends controls that improve responsiveness while preserving compliant human decision-making.
• Evaluates and redesigns internal processes such as print-material requests, purchasing approvals, fulfillment handoffs, task routing, and recurring reporting; determines automation logic and exception controls within established business policies.
• Advises campaign and partnership owners on scalable execution and measurement approaches; designs ownership, handoff, tracking, and reporting frameworks for approved marketing initiatives without assuming ownership of marketing strategy.
• Determines alert logic and investigation criteria for ranking changes, lead trends, reputation issues, and system failures; evaluates false positives and business impact and recommends corrective priorities to the responsible business owners.
• Designs and implements integrations among CRM, call-tracking, content, reporting, and project-management systems; establishes field mappings, data-validation rules, location identifiers, campaign tags, and reconciliation controls.
• Analyzes data quality and measurement gaps affecting calls, inquiries, reservations, move-ins, and revenue reporting; recommends improvements and explains attribution limitations to support informed business decisions.
• Owns testing, rollout, monitoring, and ongoing improvement of new and existing AI and automation systems within the role's scope. Independently diagnoses failures, determines recovery and corrective actions, and pauses or rolls back unsafe workflows within established incident procedures; escalates material security, compliance, budget, or business-policy issues.

Requirements

• Demonstrated experience independently analyzing business processes and designing, deploying, and maintaining live automation systems in marketing operations, business operations, technology, or a related setting.
• Hands-on proficiency with at least one workflow platform such as n8n, Make, or Zapier, including branching logic, schedules, retries, and error handling.
• Experience using generative AI tools, model APIs, or AI agents within repeatable workflows, including structured outputs, quality checks, human review, and cost controls.
• Hands-on experience integrating REST APIs and webhooks, including authentication methods (API keys, OAuth), secure credential handling, JSON payloads, field mapping, rate limits, and debugging failed requests.
• Working knowledge of a scripting language, such as JavaScript or Python (Google Apps Script a plus), to build custom logic, transform data, and extend integrations beyond no-code tools.
• Strong spreadsheet and data-validation skills, with the ability to reconcile metrics across systems and explain data-quality or reporting limitations.
• Strong analytical, problem-solving, organizational, and time-management skills, with demonstrated ability to define ambiguous requirements, evaluate alternatives, and make sound technical and process decisions under general supervision.
• Clear written and verbal communication skills, including documenting processes and training nontechnical users.
• Ability to advise nontechnical stakeholders, recommend priorities based on business impact, and exercise independent judgment within approved policies and budgets while handling confidential information responsibly.
• Experience with CRM or CMS systems, reputation-management tools, Google Workspace, Wrike, dashboards, SQL, or version control (Git) is preferred. Familiarity with SEO and digital marketing concepts is helpful, but this role is primarily technical.

Preferred

• Experience with CRM or CMS systems, reputation-management tools, Google Workspace, Wrike, dashboards, SQL, or version control (Git) is preferred. Familiarity with SEO and digital marketing concepts is helpful.