Marketing Administrator

Responsibilities

• Build and run direct mail and email campaigns in our CRM (Go High Level), including multi-touch sequences across mail, phone, email, LinkedIn and SMS.
• Launch long-term nurture email chains for prospects who say "not now," so no lead goes cold.
• Send postcards or marketing materials to new prospects and use the responses to clean and update the list.
• Build and grow a qualified prospect list in our target market, adding new contacts every week.
• Track, manage and follow up on leads from every source: campaigns, form fills, canvassing, webinars and events.
• Make cleaning calls to verify contacts and keep prospect data accurate.
• Make outbound cold calls to prospects from our target list and campaign responses.
• Qualify leads by confirming fit, need, decision-maker and timing, then hand warm opportunities to sales with clear notes in the CRM.
• Canvass local businesses in person to introduce Cybertools and leave behind marketing materials.
• Attend business chamber meetings, networking events and tradeshows to represent the company and build relationships.

Requirements

• 1–3 years in a marketing, marketing coordinator or administrative role
• Hands-on experience running email or direct mail campaigns in a CRM
• Comfort managing business social media accounts
• Strong writing skills and an eye for clean, on-brand design
• Comfortable making cold calls and starting conversations with business owners, by phone and in person
• Highly organized: you can juggle several campaigns with different timelines and keep every detail tracked
• Confident working with outside partners and internal teams
• Able to travel locally for canvassing and occasional early-morning or evening events

Preferred

• Go High Level experience
• Experience marketing to manufacturing , AEC, healthcare other B2B audiences
• Webinar planning and promotion experience
• Familiarity with LinkedIn Sales Navigator or Meta Ads Manager
• Associate's or bachelor's degree in marketing, communications or a related field

Benefits

• Health, dental and vision insurance
• Simple IRA with company matching opportunities
• Paid time off and holidays
• A clear, established marketing plan to own, with room to shape and improve it
• Direct impact on company growth and visible results from your work