Manager, Sports Partnerships

New York City, NY (On-site)

$55K/yr – $68K/yrManager3+ years expFull time

Posted 2 days ago

Job Summary

Own and drive sports partnership programs from strategy through launch, coordinating across clients, rights holders, and internal teams to deliver activations on time, on budget, and at high quality.

  • Lead cross-functional workstreams from strategic planning to execution
  • Align client objectives with activation ideas across sports and culture

Job Description

Responsibilities

  • Manage projects and key workstreams from strategic development through execution and launch, ensuring programs are delivered on time, on budget, and at a high level of quality.
  • Develop a strong understanding of clients' businesses, marketing objectives, audiences, and partnership portfolios to help identify strategic and creative opportunities within the sports landscape.
  • Serve as a day-to-day client contact across assigned accounts and workstreams, building trusted relationships and providing proactive, solutions-oriented counsel.
  • Manage relationships and ongoing communication with rights holders, leagues, teams, properties, talent representatives, agencies, vendors, and other external partners.
  • In collaboration with internal teams and agency partners, develop activation and content ideas that effectively integrate brands into sports and authentically communicate key brand messages to target audiences.
  • Translate client objectives and project briefings into clear work plans, timelines, deliverables, roles and responsibilities, and budget parameters, maintaining alignment across internal and external stakeholders.
  • Lead day-to-day execution of partnership activations and programs, anticipating challenges, identifying solutions, and ensuring seamless completion of deliverables.
  • Develop and manage client-facing materials including presentations, recommendations, status reports, activation plans, partnership evaluations, dashboards, recaps, and other strategic documents.
  • Support the development of account plans, partnership strategies, activation recommendations, and client proposals, bringing forward proactive ideas that create additional value for clients.
  • Monitor client budgets and project financials, understanding scopes, pricing structures, budget parameters, and potential over-service while partnering with account leadership to maintain financial discipline.

Requirements

  • Approximately 3–5 years of relevant experience within a sports marketing or partnership agency, team, league, rights holder, network, media company, brand, or related organization, with direct experience in sports partnerships, sponsorships, or activation.
  • Strong knowledge of and passion for the sports industry, including an understanding of the teams, leagues, athletes, media platforms, rights holders, and emerging trends shaping the sports marketing landscape.
  • Demonstrated experience managing projects and workstreams with multiple internal and external stakeholders, from strategic development through execution.
  • Experience working directly with clients and/or external partners, with the ability to build strong relationships and establish credibility across different levels of an organization.
  • Strong strategic and creative thinking skills, with the ability to connect client business and marketing objectives to relevant opportunities within sports and culture.
  • Excellent written, verbal, and presentation skills, with the ability to communicate ideas and recommendations clearly, confidently, and succinctly.
  • Strong organizational and project management skills, with demonstrated ability to manage multiple priorities, timelines, and deliverables in a fast-moving environment.
  • Ability to independently drive work forward, anticipate needs and challenges, and take ownership of projects while knowing when to engage senior leadership.
  • Strong research and analytical skills, with the ability to synthesize information and translate industry developments and data into meaningful insights and recommendations.
  • Working knowledge of project budgets, scopes, pricing structures, and account financial management, including an understanding of over-service and its implications.

Preferred

  • Existing relationships and experience working with brands, teams, leagues, rights holders, media partners, talent, and/or agencies are preferred.
  • Experience providing direction, feedback, or mentorship to junior team members is preferred.

Benefits

  • DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
United Entertainment Group logo

United Entertainment Group

UEG is a global entertainment, sports and lifestyle agency. We create breakthrough marketing by leveraging the people, properties, and platforms that shape culture. UEG was built with Hollywood powerhouse United Talent Agency and the world’s largest communications firm Edelman. Our insights, ideas, intel and access give brands the leading edge and inspire multi-channel activations.

Founded in 2007
New York, New York, USA
169 employees (72 in marketing)

Salaries

Posted range

$55K/yr – $68K/yr

Taken straight from the job posting.

Partnership Marketing median pay in the United States

$116K/yr

Most pay falls between $87K and $162K. Based on 827 salaries.

See all United Entertainment Group salaries

Marketing Team

Marketing Team Size
62 (37% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
25%
Direct
52.8%
Referral
6.1%
Social
14.6%
Paid
1.3%

Headcount Trend

Current headcount: ~169

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Manager, Sports Partnerships

United Entertainment Group · New York City, NY · On-site