Manager, Social

Responsibilities

• Paid social optimizations (proactive and reactive)
• Forecasting and opportunity/gap analysis
• Campaign management tools, including bid rules/management
• Advanced search engine or social knowledge
• Monitoring new search or social trends and products and evaluating application to client
• Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s)
• Utilizes established specialized knowledge to execute tasks, lead smaller projects or oversee components of larger initiatives. Addresses non-routine problems and contributes to process improvements, applying experience and judgment to deliver effective outcomes.
• May oversee the daily activities of team members within a defined area.
• Drives measurable business outcomes by amplifying online presence and optimizing performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E‑commerce platforms. Develops and executes data‑driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery.
• Leverages performance data, audience signals, and real‑time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation. Navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.