Director, Media and Social

Responsibilities

• Directs the development and execution of highly complex social media strategies
• Set KPIs that connect social performance to business results such as engagement, sentiment, traffic, leads, sales and retention.
• Oversee budgets, vendor relationships, and the social posting technology.
• Encourage at test-an-learn approach to emerging and existing platforms, influencer partnerships, ad formats, and AI capabilities to keep USAA ahead of the curve.
• Partner with Legal, Compliance, Risk, and Communications so we can move boldly and responsibly.
• Responsible for building and managing a high performing team, including individual development, performance management, training, and coaching.
• Presents and communicates media & social strategies, plans, insights and executions to executive partners and stakeholders.
• Leads, influences, and collaborates with key stakeholders and internal partners to ensure all deliverables fulfill requirements.
• Applies an expert understanding of analytics and measurement tools/techniques to provide media strategy support to brand and product line marketing management.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 7 or more years of progressive related experience in social media to include at least 4 or more years of experience for large brands or at an agency working on large clients.
• 4 years of direct team lead or management experience required.
• Demonstrated ability to manage and lead a comprehensive paid social media plan, including internal team and external media agency oversight.
• Expert knowledge of traditional and emerging media leveraged across a broad array of marketing initiatives.
• Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals required.
• Expert-level business acumen in the areas of business operations, industry practices and emerging trends.
• Understanding of specific laws and rules that govern consumer products.

Preferred

• You've led social and media teams at scale for large brands in a regulated industry like financial services or insurance and know how to move fast across a broad set of social platforms including Meta, TikTok, Reddit, Snapchat, X and YouTube.
• You're curious about what's next, turning social media into measurable business results that can be clearly demonstrated in partnership with Analytics.
• You build high-performing teams, with a track record of developing talent and creating a culture of speed, creativity, and accountability.
• Experience partner working with large agencies, Brand, Legal, Compliance, and Communications, and can present with confidence to senior leaders.
• Experience procuring and utilizing social tools (e.g., Sprinklr).

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
• For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.