Head of Social

Responsibilities

• Lead the team and the work. Hire, manage, and develop a multidisciplinary social team, and set a high bar for craft and judgment.
• Manage proactive storytelling. Turn the brand’s positioning into a consistent point of view across daily posts. Build and execute larger social moments as part of major brand campaigns.
• Build a rapid response strategy. Build systems and a perspective on rapid response, so the team can effectively move fast and weigh in on stories relevant to the brand.
• Turn creators into heroes. Partner with the Partnerships & Editorial teams to spotlight the writers, podcasters, and video creators who make Substack distinctive.
• Product storytelling: Work with product and growth to turn launches and features into stories that travel on relevant social platforms.
• Measure what matters. Define the metrics that connect social to business outcomes, and report on them to leadership. Use data, testing, and audience insight to decide what to make more of, and what to stop.

Requirements

• 8+ years in social media. Including 3+ years leading teams, ideally at a media, publishing, creator-economy, or consumer technology company.
• Exceptional Audience Building . A track record of building a recognizable voice and growing an audience on social platforms.
• Strong editorial instincts. Know what makes a post worth sharing, and you can say why a draft isn't there yet. Move quickly, while holding a high bar for excellence.
• Fluency in Platforms . Deeply familiar with how platforms work today, from short-form video to text-first feeds, and have the judgment to know which stories can cut through.
• A data-literate approach: Set clear goals, test, and report honestly on what worked. Leverage data to inform strategy, and adjust when things aren’t working.
• Exceptional Writer and Communicator . Sharp, clear communicator with a strong sense of the voice and tone for the brand.
• Substack Literate. A genuine interest in independent media and the culture around it. Being a Substack creator is a plus.