Social Media Content Creator

Responsibilities

• Manage the day-to-day execution of our social media channels, with a primary focus on Instagram and TikTok.
• Maintain a consistent publishing calendar, ensuring content is organized, approved, scheduled, and published on time.
• Engage with relevant creators, personalities, publishers, and culturally influential accounts to increase brand visibility and community engagement.
• Monitor and respond to comments and messages across organic posts and paid social ads
• Identify emerging social trends, cultural moments, and content opportunities that align with our brands and audiences.
• Support co-branded giveaways, creator collaborations, and other community-building initiatives.
• Film and edit short-form videos for Instagram Reels, TikTok, and other social placements using tools such as CapCut, Canva, or Adobe Creative Suite.
• Help plan, create, and publish a consistent monthly content calendar. Develop content across key themes, including product education, customer reviews, UGC, lifestyle content, retail highlights, event recaps, brand storytelling, recipes, and relevant social trends.
• Create and publish 25+ pieces of short-form content per week
• Organize and maintain a searchable library of brand assets, UGC, product photography, and approved creator content.

Requirements

• 1-3 years of experience in social media, content creation, digital marketing, or a related field specifically for food and beverage, hospitality or lifestyle brands.
• A strong knowledge of Instagram and TikTok, including short-form video formats, platform best practices, and emerging trends.
• Experience filming and editing social-first content using tools such as CapCut, Canva, Adobe Premiere Pro, or similar platforms.
• A strong eye for visual storytelling, creative execution, and content that feels native to each platform.
• Strong on-camera presence and speaking skills, with the ability to engage audiences and authentically
• Strong organizational skills and attention to detail, with the ability to manage multiple projects, content deadlines, and creator communications simultaneously.
• A proactive, resourceful mindset and willingness to take ownership of projects from start to finish.
• Strong interpersonal and communication skills, with comfort interacting with creators, retail partners, and consumers.
• An interest in consumer brands, wellness, lifestyle, food and beverage, and digital culture.
• Valid driver's license and reliable transportation for on location shoots