Founding Social Growth Lead

Responsibilities

• Own the voice. Decide what gets posted, when, and by whom. Write for the company account and turn our CEO’s ideas into posts that sound like him.
• Figure out what travels. Experiment with formats, hooks, timing, and distribution. Understand why people share a post, who it reaches, and what makes them return. Turn what you learn into better work without repeating the same joke until it dies.
• Create moments. Plan launches, product drops, and stunts so they land as events. We would rather have five posts people quote than fifty they scroll past.
• Make our customers’ work visible. Turn real use cases into narratives: the problem, the steps in Sixtyfour, and the outcome. Start with trust & safety teams. Show how customers use us without turning each post into a sales pitch.
• Join the conversation. Spend time daily where our audience is, in replies, quote posts, and threads and contribute something worth reading.
• Help our team find their voices. Help founders and employees post in distinct voices of their own, from deadpan and cheeky to thoughtful and serious.
• Run the operation. Keep score and use what you learn to make the next post better.
• What Success Looks Like - People bring up Sixtyfour posts unprompted, on X and in DMs and group chats.
• What Success Looks Like - Builders and operators we want to reach regularly reply, share our posts, and come back for more.
• What Success Looks Like - Our audience and reach grow because the work is worth following.

Requirements

• You’ve built an account people pay attention to, your own or a company’s, and can show us.
• You write well and fast, and you can write in someone else’s voice so well that nobody notices. We’re huge fans of automation but this role does require a level of taste and that comes from strong writing skills and human judgement.
• You live on tech/startup X and know what’s funny, what’s cringe, and what’s about to be both.
• You have taste and can explain your choices. You know when a trend is right for us and when to leave it alone.
• You think in experiments and numbers without letting the scorecard dictate every creative decision.
• You can handle sensitive subject matter. Our work involves verifying people and companies, so the tone has to stay mindful of that.

Preferred

• Bonus: you’ve ghostwritten for a founder, run launches, or worked with creators.