Social Media Manager & Content Creator

Georgetown, TX (On-site)

$52K/yr – $62K/yrMid Level3+ years expFull time

Posted 5 hrs ago

Job Summary

Own and scale a consumer-brand social media program across multiple platforms, from content planning and creation to community engagement, partnerships, and alignment with launches.

  • Oversee content calendar and product launches
  • Manage affiliates and UGC partnerships
  • Collaborate across Marketing, Product, and E-commerce

Job Description

Responsibilities

  • Manage and grow our TikTok, Instagram, Facebook, Pinterest, and YouTube accounts, using each platform's features and best practices
  • Build and maintain a content calendar that supports product launches, seasonal campaigns, and sales
  • Brainstorm and execute growth strategies to expand reach, engagement, and conversions
  • Engage with our community through comments, DMs, and tags
  • Shoot and edit short-form video, photos, and graphics using Canva, CapCut, and Adobe tools
  • Write compelling captions, ad copy, and on-brand messaging
  • Manage our website blog, from planning and writing to scheduling and publishing
  • Build mood boards and creative direction for upcoming photoshoots
  • Plan and coordinate photoshoots, including logistics, wardrobe, shot lists, and models
  • Organize and maintain our digital asset library

Requirements

  • 3+ years of social media management experience, ideally with an e-commerce or consumer brand
  • A portfolio showing strong short-form video, photography, graphic design, and copywriting
  • Proficiency in Canva, CapCut, and Adobe (Photoshop, Premiere, Illustrator, or similar)
  • Working knowledge of paid social, including campaign setup, creative testing, and performance reporting
  • Strong written and verbal communication, with attention to detail and the ability to match a brand voice
  • Deep understanding of platform algorithms, trends, and audience behavior
  • Organization and time management skills to thrive in a fast-paced environment
  • A genuine desire to grow, learn, and take on new challenges

Preferred

  • Experience with TikTok Shop or live selling
  • Experience with Shopify and email marketing
  • Experience managing affiliate or UGC programs
  • Blog writing and basic SEO knowledge

Benefits

  • Retirement savings plan [with company match, confirm before posting]
  • Health, dental, and life insurance
  • Flexible schedule
  • Paid time off
  • A collaborative, supportive team that values your ideas
  • Room to grow your skills and your role as the brand grows
White Elm logo

White Elm

White Elm is a modern, purpose-driven brand crafting sophisticated, sustainable bags for the professional woman who values style, organization, and conscious living. Founded to redefine luxury through mindful design and vegan materials, White Elm offers products that blend timeless elegance with everyday functionality.Our bags are thoughtfully made from premium vegan leather and eco-friendly materials, balancing durability with reduced environmental impact. Each piece is meticulously designed with the needs of the modern woman in mind—featuring smart compartments, convertible straps, and sleek silhouettes that seamlessly transition from work to weekend. From versatile totes and crossbody bags to chic clutches and wallets, every White Elm piece serves a purpose beyond aesthetics, enhancing your lifestyle with practicality and ease.We believe that accessories should reflect your values and support your ambitions. Our design process is rooted in sustainability and attention to detail, making White Elm an ideal choice for those who seek fashion without compromise. With an emphasis on quality and functionality, we create pieces that support women’s active lives while adding sophistication to their routines.Passionate about empowering women to succeed, White Elm combines effortless organization with timeless style. Our bags simplify daily routines, keeping essentials perfectly organized and accessible—whether at work, on the go, or at social gatherings. By blending functionality with elegance, we help women feel prepared, confident, and stylish, achieving their goals with grace and ease.At White Elm, we elevate sustainable fashion, crafting bags that embody the beauty of simplicity and the power of purpose. White Elm is more than a brand; it’s a lifestyle rooted in elegance, sustainability, and mindful choices.

Founded in 2012
Georgetown, Texas, USA
14 employees (4 in marketing)

Salaries

Posted range

$52K/yr – $62K/yr

Taken straight from the job posting.

The middle of this range ($57K) is 30% below the median base salary for Social Media Manager roles in the United States ($81K).

Social Media Manager median pay in the United States

$83K/yr

Most pay falls between $70K and $98K. Based on 646 salaries.

See all White Elm salaries

Marketing Team

Marketing Team Size
3 (21% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1

Recent Ads

Traffic Signals

Monthly Visitors
21.5K
Monthly Google Ads Budget
$179
Traffic Source Mix
Search
28%
Direct
48.8%
Referral
3.8%
Social
17.5%
Paid
1.7%

Headcount Trend

Current headcount: ~14
White Elm logo

Social Media Manager & Content Creator

White Elm · Georgetown, TX · On-site