White Elm logo

White Elm

Brand · Retail Apparel and Fashion

Company overview

White Elm is a modern, purpose-driven brand crafting sophisticated, sustainable bags for the professional woman who values style, organization, and conscious living. Founded to redefine luxury through mindful design and vegan materials, White Elm offers products that blend timeless elegance with everyday functionality.Our bags are thoughtfully made from premium vegan leather and eco-friendly materials, balancing durability with reduced environmental impact. Each piece is meticulously designed with the needs of the modern woman in mind—featuring smart compartments, convertible straps, and sleek silhouettes that seamlessly transition from work to weekend. From versatile totes and crossbody bags to chic clutches and wallets, every White Elm piece serves a purpose beyond aesthetics, enhancing your lifestyle with practicality and ease.We believe that accessories should reflect your values and support your ambitions. Our design process is rooted in sustainability and attention to detail, making White Elm an ideal choice for those who seek fashion without compromise. With an emphasis on quality and functionality, we create pieces that support women’s active lives while adding sophistication to their routines.Passionate about empowering women to succeed, White Elm combines effortless organization with timeless style. Our bags simplify daily routines, keeping essentials perfectly organized and accessible—whether at work, on the go, or at social gatherings. By blending functionality with elegance, we help women feel prepared, confident, and stylish, achieving their goals with grace and ease.At White Elm, we elevate sustainable fashion, crafting bags that embody the beauty of simplicity and the power of purpose. White Elm is more than a brand; it’s a lifestyle rooted in elegance, sustainability, and mindful choices.
Founded in 2012
Georgetown, Texas, USA
14 employees (4 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +7.7% year over year

Funding

Audience

Monthly website visitors
21.5K
Month over month+5.4%
Quarter over quarter-41.8%
Top sourceDirect (48.8%)
Ad budget per month$178.7
Average search rank40.2
Traffic source mix
Direct
48.8%
Search
28%
Social
17.5%
Referral
3.8%
Paid referral
1.7%

LinkedIn followers

Follower count and growth

Total followers

332

12-mo growth

+32.8%

Monthly growth

+0.6%

News

Links