Media Buyer & Performance Marketing Strategist

Georgetown, TX (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end Meta ads system for a high-volume ecommerce brand, driving profitable growth through scalable campaigns, creative testing, and data-driven budgeting, while expanding to emerging channels and refining messaging.

  • Growth & Scale: Manage Meta campaigns at scale, optimize for profitability, and extend to new platforms as we expand reach.
  • Creative & Testing: Collaborate with the creative team and build testing frameworks to improve conversion performance.
  • Measurement & Strategy: Monitor ROAS/mer13; CAC/AOV/CTR; adjust budgets and identify scalable opportunities while preserving profitability.

Job Description

Own and manage Meta ad accounts with significant monthly spend

  • Own and manage Meta ad accounts with significant monthly spend
  • Build, launch, optimize, and scale campaigns focused on profitable growth
  • Manage campaigns across additional platforms including TikTok, Reddit, and future channels as we expand
  • Continuously test audiences, creatives, hooks, landing pages, offers, and campaign structures
  • Monitor KPIs including MER, ROAS, CAC, AOV, CTR, CPM, CVR, and contribution margin
  • Collaborate closely with the creative team on ad concepts, hooks, angles, scripts, and messaging
  • Develop creative testing frameworks that improve conversion performance
  • Help shape overall brand positioning and customer messaging
  • Identify trends, customer pain points, and winning emotional drivers
  • Write or assist with ad copy that converts

Requirements

  • Proven experience managing high-volume Meta ad spend for ecommerce brands
  • Strong understanding of performance marketing strategy and campaign structure
  • Deep knowledge of scaling Meta campaigns profitably

Preferred

  • Google Ads experience
  • TikTok Ads experience
  • Reddit Ads experience
White Elm logo

White Elm

White Elm is a modern, purpose-driven brand crafting sophisticated, sustainable bags for the professional woman who values style, organization, and conscious living. Founded to redefine luxury through mindful design and vegan materials, White Elm offers products that blend timeless elegance with everyday functionality.Our bags are thoughtfully made from premium vegan leather and eco-friendly materials, balancing durability with reduced environmental impact. Each piece is meticulously designed with the needs of the modern woman in mind—featuring smart compartments, convertible straps, and sleek silhouettes that seamlessly transition from work to weekend. From versatile totes and crossbody bags to chic clutches and wallets, every White Elm piece serves a purpose beyond aesthetics, enhancing your lifestyle with practicality and ease.We believe that accessories should reflect your values and support your ambitions. Our design process is rooted in sustainability and attention to detail, making White Elm an ideal choice for those who seek fashion without compromise. With an emphasis on quality and functionality, we create pieces that support women’s active lives while adding sophistication to their routines.Passionate about empowering women to succeed, White Elm combines effortless organization with timeless style. Our bags simplify daily routines, keeping essentials perfectly organized and accessible—whether at work, on the go, or at social gatherings. By blending functionality with elegance, we help women feel prepared, confident, and stylish, achieving their goals with grace and ease.At White Elm, we elevate sustainable fashion, crafting bags that embody the beauty of simplicity and the power of purpose. White Elm is more than a brand; it’s a lifestyle rooted in elegance, sustainability, and mindful choices.

Founded in 2012
Georgetown, Texas, USA
14 employees (4 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
21.5K
Monthly Google Ads Budget
$179
Traffic Source Mix
Search
28%
Direct
48.8%
Referral
3.8%
Social
17.5%
Paid
1.7%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
3 (21% of company)