Responsibilities

• Develop and execute an integrated strategy for USBC's digital media portfolio, including BowlTV, Bowling TV, Bowlers Journal International and consumer-facing digital products.
• Establish annual priorities, business plans, audience growth objectives, budgets and performance metrics.
• Evaluate audience behavior, platform performance and industry trends to identify opportunities for growth, innovation and revenue generation.
• Ensure digital media initiatives align with organizational priorities, brand standards and the needs of members, subscribers, viewers and readers.
• Present recommendations, performance updates and long-term strategies to organizational leadership.
• Develop programming, audience growth and content strategies for BowlTV and Bowling TV.
• Lead pre-production planning for live and recorded programming, including show formats, editorial direction, graphics, sponsorship integration and talent preparation.
• Coordinate production schedules, programming priorities and technical requirements in collaboration with Video Production, Event Operations and external partners.
• Identify opportunities to expand programming through original productions, archived content and strategic content partnerships.
• Evaluate programming performance, audience engagement and financial results to guide future investment and content decisions.

Requirements

• Bachelor's degree in Communications, Journalism, Broadcasting, Digital Media, Marketing, Business or a related field, or equivalent experience.
• 12+ years of progressive experience in digital media, broadcasting, publishing, streaming, content development, or a related field.
• Demonstrated experience developing digital content, programming or audience growth strategies.
• Knowledge of digital publishing, streaming platforms, consumer-facing digital products, and content distribution strategies.
• Experience developing business plans, budgets and performance reporting.
• Experience within sports, media or membership-based organizations preferred.

Preferred

• Experience managing digital products, streaming platforms or publishing operations preferred.
• Experience producing or directing live sports or event programming preferred.
• Must pass the RVP program and maintain a “Green Light” status.

Benefits

• Benefits (Health, Medical, FSA, HSA, Dental, Vision, Life, 401(k) + match, PTO, Holiday Pay, and more.