Responsibilities

• Contribute to the execution of top-of-funnel paid media strategies across media channels
• Partner with the events team to help integrate paid media with event-driven campaigns and support reach across the marketing mix.
• Support the identification of resonant messaging by optimizing targeting, bids, creatives, audiences, and ad and landing pages through A/B testing.
• Monitor and report on progress against paid media KPIs; execute tests, analyze data, and surface insights to help maximize ROI across campaigns.
• Manage campaign expenses by staying on budget, estimating monthly costs, and adjusting bids to improve ROI.
• Stay current on paid media best practices and technologies and help identify new tactics and channels to scale paid media efforts.
• Collaborate with marketing colleagues to ensure alignment with joint marketing objectives.
• Work cross-functionally with content, creative, and marketing operations to support brand and technical execution alignment

Requirements

• 5 + years of related experience working on paid media programs, with experience in paid search, LinkedIn, and B2B digital advertising
• BA/BS in Marketing, Digital Media, or a related field
• Experience using paid media tactics for B2B brand awareness and demand generation, with a focus on top-of-funnel motions
• Solid understanding of paid media metrics; able to interpret results and recommend actions to improve campaign effectiveness
• Experience running A/B tests and multivariate experiments
• Familiarity with web analytics methodology and platforms, including Segment, Google Analytics, Amplitude, and Google Tag Manager
• Proficient with Marketo or other marketing automation tools
• Comfort with ambiguity in a dynamic working environment; able to balance getting the details right while still moving at pace

Benefits

• Medical, dental and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year