Manager, Programmatic Media

Responsibilities

• Utilize expert understanding of marketing principles, media platforms, tools, and digital channels to develop and execute comprehensive strategies for diverse media pillars
• Craft client-ready documents with clear structure, storyline, and conclusions, including strategy decks, POVs, wrap reports, case studies, and status notes
• Collaborate creatively throughout the conception and execution phases of media campaigns, efficiently owning, managing, and optimizing in-market programs independently
• Apply strong quantitative and analytical skills to translate data into actionable insights, informing strategic recommendations and optimizations for client campaigns
• Serve as the primary client contact for key business assignments, meeting with media partners to understand the landscape and acting as the channel expert for clients
• Work closely with Analytics partners to validate the success of media plans and make data-driven recommendations for channel allocation
• Assess and recommend software, tools, and resources needed for departmental operations, ensuring optimal efficiency and performance
• Manage budgets and bids strategically to support campaign performance effectively, while developing channel plans aligned with client objectives and delegating internal projects accordingly
• Conduct routine optimizations, including budget allocations, commissions, bids, and targeting strategies, to maximize campaign performance and ROI
• Facilitate client calls by creating and delivering agendas, speaking to key points, and providing strategic insights and recommendations

Requirements

• 4-5 years of media experience, including at least 2+ years in programmatic media strategy leadership
• Bachelor's degree and/or equivalent work experience
• Google Ads and Google Analytics certifications preferred
• Proficiency in MS Office & Google Workspace, with the ability to analyze data and create reports to support campaign planning and execution
• Strong quantitative analytical skills, with the ability to translate data into actionable insights
• Familiarity with conversion tracking methodologies and web analytics tools (e.g., Google Analytics, Omniture, Coremetrics)
• In-depth knowledge of ad-serving tools and measurement platforms (Trade Desk a plus)
• A clear understanding of ad verification systems and industry standards
• Excellent interpersonal skills, with strong written and verbal communication abilities
• Ability to manage multiple assignments and conflicting priorities effectively

Benefits

• MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.