Manager, Product Marketing

Benton Harbor, MI (Unknown)

Salary Not AvailableManager5+ years exp

Posted 2 weeks ago

Job Summary

Own and drive the end to end product planning, insights to market tradeoffs, and global marketing leadership for advanced development projects in the cooking category, guiding strategy from consumer research through production readiness and cross functional collaboration.

  • Own long term product planning, drive tradeoff decisions, and coordinate voice of the consumer across regions.
  • Collaborate with finance to build business cases and financial justifications for projects.
  • Lead cross functional teams to translate insights into action across markets.

Job Description

Responsibilities

  • Drive long-term product planning strategies for cooking through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.
  • Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
  • Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
  • Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
  • Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
  • Drive projects from Advanced Development to Production Project Readiness.

Requirements

  • Bachelor’s degree
  • 5+ years experience in marketing, brand management, product management or similar discipline

Preferred

  • Bachelor’s degree in Marketing or similar related field
  • Master’s Degree
  • Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
  • Excellent critical thinking, sound judgment and effective decision-making ability
  • Proven success working in a fast paced, complex matrixed environment
  • Strong strategic and analytical mindset
  • Strong business acumen with the ability to use insights to drive action
  • Highly collaborative with ability to build solid working partnerships across functional groups

Benefits

  • Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more!
  • Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
  • Whirlpool’s Ways of Working
  • Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
  • Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
  • Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
  • Sabbatical - Four weeks paid leave after every five years of service.
Whirlpool Corporation logo

Whirlpool Corporation

3.8 Glassdoor

Life at home has been at the heart of our business for 110+ years - it is why we exist and why we are passionate about what we do. Beginning with our founders to the everyday actions of our people, our values have always kept us grounded -- Integrity, Respect, Inclusion & Diversity, One Whirlpool, Spirit of Winning. What we do at Whirlpool Corporation matters because consumers trust our brands. We never take that for granted and we work every day to earn that trust as we are committed to being the best kitchen and laundry company, in constant pursuit of improving life at home.ABOUT WHIRLPOOL CORPORATION Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

Founded in 1911
Benton Harbor, Michigan, USA
45K employees (3,135 in marketing)
72% recommend to a friend
65% CEO approval

Marketing Team

Marketing Team Size
2,595 (6% of company)
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.2B
Last Raise
$963M
Post IPO Equity, 20 days ago

Funding History

  • Feb 2026
    Post IPO Equity • $963M
  • Jun 2025
    Post IPO Debt • $1.2B
  • Oct 2009
    Grant • $19.3M

Traffic Signals

Monthly Visitors
91.6K
Traffic Source Mix
Search
38.1%
Direct
51%
Referral
8.1%
Social
1.8%
Paid
0.8%

Headcount Trend

Current headcount: ~45.3K

Recent News

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Manager, Product Marketing

Whirlpool Corporation · Benton Harbor, MI · Unknown