Company overview

Life at home has been at the heart of our business for 110+ years - it is why we exist and why we are passionate about what we do. Beginning with our founders to the everyday actions of our people, our values have always kept us grounded -- Integrity, Respect, Inclusion & Diversity, One Whirlpool, Spirit of Winning. What we do at Whirlpool Corporation matters because consumers trust our brands. We never take that for granted and we work every day to earn that trust as we are committed to being the best kitchen and laundry company, in constant pursuit of improving life at home.ABOUT WHIRLPOOL CORPORATION Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
Founded in 1911
Benton Harbor, Michigan, USA
45K employees (3,135 in marketing)
72% recommend to a friend
53% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

7 open now

Headcount trend

Company growth over the last 12 months

Headcount +8% year over year

Funding

Total funding

$2.2B

Last raise

$963M

Post IPO Equity, 20 days ago

Funding history

Feb 2026

Post IPO Equity Whirlpool · $963M

Jun 2025

Post IPO Debt Whirlpool · $1.2B

Oct 2009

Grant Whirlpool · $19.3M

Audience

Monthly website visitors
91.6K
Month over month-4.9%
Quarter over quarter+4.9%
Top sourceDirect (51%)
Ad budget per month$0.0
Average search rank51.5
Traffic source mix
Direct
51%
Search
38.1%
Referral
8.1%
Social
1.8%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

1.2M

12-mo growth

+8.1%

Monthly growth

+0.7%

News

Links