Social Media Manager

Responsibilities

• Leads the social strategy and execution end to end
• Owns/plans content calendars for always on + Influencer content
• Lead the daily community management, to maintain an active and responsive community, to drive more positive interactions - while also infusing engagement full circle to new briefs.
• Collaborates with our influencer lead to expand reach and credibility within social communities.
• Partner with Strategy, Insights, Analytics, Comms and Media teams to ensure that all work is grounded in community understanding, data and insights
• Keeps abreast of the latest social media trends and best practices and shares out with broader organizations.
• Maintain a high level of quality assurance while holding the team accountable for delivering social first campaigns
• Be a cross-functional teammate who engages, listens and collaborates with internal teams on Whirlpool’s overall marketing strategy.
• Be an inspiring peer and help develop out of the box and first-to-market experiences, activations, and content that will drive social conversations and increase brand love.
• Analyze key performance metrics regularly, making vital recommendations for improvement.

Requirements

• Bachelor’s degree
• 7+ years of experience in Social Media or Social Strategy
• 5+ years of experience with multi-channel communications planning, using data to identify insights and build strategies for social content
• 5+ years of experience across all social platforms, including but not limited to: Facebook, Instagram, TikTok, Snapchat, YouTube and LinkedIn

Preferred

• A motivated social manager ready to take ownership of projects, present to teams, and eventually mentor and grow junior talent
• A passion for social, including a natural curiosity for trendspotting and identifying new channel opportunities.
• High comfort level with data and the ability to monitor, analyze, and interpret social media metrics and transform those insights into new opportunities
• Comprehensive and deep understanding of social platforms and the role they play within the broader strategy team
• Driven by a passion for evolving technologies

Benefits

• Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
• Whirlpool’s Ways of Working
• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.