Vice President, Social Media - Content & Strategy

New York City, NY (Hybrid)

$130K/yr – $150K/yrSenior LevelFull time

Posted 2 hrs ago

Job Summary

Own the end-to-end social strategy and creative output for a diverse client portfolio, guiding multi-platform campaigns, content production, and advisory work while leveraging data, culture, and emerging tech to unlock opportunities.

  • Lead strategy across platforms and campaigns for consumer brands and personalities
  • Direct end-to-end content production and creative direction
  • Apply insights, listening, and AI to inform strategy

Job Description

Responsibilities

  • Lead the development and execution of innovative social media strategies across a diverse portfolio of consumer brands, businesses and personalities spanning fashion, beauty, sports, entertainment, lifestyle, hospitality, food and beverage, spirits, real estate and social impact.
  • Translate brand objectives, audience insights, cultural trends and platform intelligence into distinctive social strategies and creative campaigns.
  • Develop social-first ideas and content that generate conversation, build communities and drive measurable business results.
  • Bring deep expertise across Instagram, TikTok, YouTube, Pinterest, LinkedIn and emerging social platforms.
  • Understand how brands can authentically participate in culture rather than simply react to trends.
  • Guide the development of social playbooks, brand voices, content pillars, editorial strategies and platform-specific creative approaches.
  • Adapt strategic thinking and creative approaches to different industries, audiences and brand identities, from established consumer brands and emerging businesses to high-profile personalities and cultural organizations.
  • Leverage social listening, audience research, analytics and emerging technologies, including AI, to inform strategy and unlock creative opportunities.
  • Consistently bring fresh, proactive and culturally relevant ideas to clients and internal teams.
  • Understand the role of influencer, creator, paid social and earned media within a broader social and digital marketing ecosystem.

Requirements

  • 10+ years of relevant experience in social media marketing, digital strategy, social-first creative or related disciplines, ideally within an agency environment.

Preferred

  • Experience with influencer and creator marketing is valuable, though primary expertise rooted in social media strategy and execution.
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THE DOOR

The Door is an insights, collaboration, and sourcing platform for investors and technology companies. Our mission is to give unprecedented access to a pipeline of high quality deal flow and partnership opportunities that are currently ignored by many Tier 1 investors and companies.

Founded in 2015
San Francisco, California, USA
3 employees

Salaries

Posted range

$130K/yr – $150K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,313 salaries.

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Marketing Team

Median Tenure
0.5 years
Marketing Roles Posted (Last 30 Days)
3

Headcount Trend

Current headcount: ~3
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Vice President, Social Media - Content & Strategy

THE DOOR · New York City, NY · Hybrid