Social Media & Patient Engagement Coordinator

Responsibilities

• Social Media & Content Creation — Primary Responsibility
• Create, edit, and publish engaging daily Instagram content, including Stories, Reels, posts, and educational videos.
• Capture high-quality photos and videos of the practice, Dr. Puyana, team members, procedures, and patient experiences, with appropriate authorization.
• Create and adapt content for TikTok, Facebook, YouTube, and other relevant platforms.
• Write compelling captions and maintain a consistent, polished brand voice.
• Organize and maintain the practice's digital photo and video library, including before-and-after galleries.
• Stay current with social media trends, editing tools, and platform best practices.
• Monitor engagement, comments, and messages, helping turn online interest into patient inquiries.
• Collaborate closely with Dr. Puyana and the team to create content that highlights our procedures, technology, results, and patient experience.
• Regularly update website content, procedure pages, photo galleries, and other information.

Requirements

• Previous professional experience creating and managing social media content.
• Strong knowledge of Instagram, including Reels, Stories, content creation, and audience engagement.
• Experience creating and editing photos and videos using tools such as Canva, CapCut, or similar platforms.
• Excellent written and verbal communication skills.
• Outgoing, personable, and comfortable interacting with patients in person, by phone, and through digital channels.
• Strong organizational skills, attention to detail, and ability to manage multiple responsibilities.
• Professional appearance and demeanor appropriate for a luxury medical practice.
• Comfortable working in a fast-paced, patient-facing environment.
• Willingness to assist with front desk and patient coordination responsibilities as needed.
• Ability to handle confidential patient information with discretion and follow HIPAA requirements.

Preferred

• Experience working in a plastic surgery clinic, medical aesthetics practice, dermatology office, or similar healthcare environment.
• Experience with TikTok, Facebook, YouTube, and website content management.
• Familiarity with WordPress, Elementor, or similar website platforms.
• Experience with CRM systems, patient lead management, or appointment scheduling.
• Previous experience in patient coordination, sales support, customer service, or hospitality.
• Bilingual English and Spanish.

Benefits

• Company parties
• Employee discounts
• Paid time off