Responsibilities

• Partner Marketing Strategy
• Develop and execute annual marketing plans for a portfolio of mid-market retail partners.
• Create growth strategies that drive customer acquisition, transactions, retention, and partner productivity.
• Identify opportunities to expand market share through targeted partner marketing initiatives.
• Develop scalable marketing frameworks that can be leveraged across multiple partners while accommodating unique partner needs.
• Multi-Channel Marketing Execution
• Lead execution of marketing programs across:
• In-store marketing and signage
• Point-of-sale merchandising
• Partner digital channels (email, website, mobile app, social media, loyalty programs)

Requirements

• 4+ years of professional marketing experience, including partner marketing, channel marketing, retail marketing, shopper marketing, or growth marketing.
• 3+ years of experience managing marketing programs across multiple retail partners, locations, territories, or customer segments.
• 3+ years of experience developing annual or quarterly marketing plans and leading end-to-end campaign execution across multiple marketing channels.
• 3+ years of experience driving measurable business outcomes through marketing initiatives, including customer acquisition, transaction growth, sales growth, customer retention, or revenue growth.
• 2+ years of experience measuring marketing performance using KPIs, dashboards, reporting tools, or campaign analytics to optimize results.
• 2+ years of experience managing marketing budgets and making investment decisions based on business objectives and expected ROI.

Preferred

• 2+ years of experience in one or more of the following industries: financial services, payments, fintech, telecommunications, retail, prepaid products, consumer services, or other high-volume consumer businesses.
• 2+ years of experience with CRM, lifecycle marketing, customer segmentation, retention, or loyalty programs.
• 2+ years of experience partnering with distributed retail networks and franchise-like environments.

Benefits

• You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
• ( https://careers.westernunion.com/global-benefits/ ). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
• Your United States Specific Benefits Include
• - Medical, Dental, Vision, and Life Insurance
• - Paid Time Off
• - Parental Leave
• - Global Adoption Assistance
• - 401K Plan