Manager of Partner Marketing & Client Retention

Responsibilities

• Own and grow co-marketing and joint go-to-market efforts with our partners
• Manage partner relationships day to day, and build co-marketing campaigns with them across email, content, and events.
• Own and maintain our marketplace listings and third-party profiles — ensuring each is accurate, complete, on-brand, and optimized to how we position our products today.
• Plan and execute partner events and joint activations, from concept through follow-up.
• Surface and amplify partner and client wins across our channels.
• Track partner marketing activity and outcomes to inform where we invest next.
• Create and manage customer communication strategies throughout the customer lifecycle.
• Develop and execute client retention strategies that increase customer satisfaction, loyalty, and long-term engagement.
• Own and grow our customer advocacy engine — sourcing testimonials, reviews, interviews, and case studies from clients and our Customer Advisory Board (CAB).
• Gather customer feedback and translate those insights into actionable recommendations.

Requirements

• 5+ years in B2B marketing, with direct experience in partner/co-marketing, customer advocacy, or both.
• Proven ability to manage external relationships — partners, clients, or both — and turn them into marketing outcomes.
• Working proficiency in HubSpot (campaigns, lists, reporting) — enough to operate independently.
• Excellent written and verbal communication and interviewing skills.
• Highly organized and self-directed, with strong attention to detail.
• Relationship-driven: you build trust quickly with partners, clients, sales teams, and cross-functional colleagues.
• Self-directed: you see what needs to happen and move on it without detailed instruction.
• A strong storyteller: you can pull the signal out of a client conversation and turn it into something marketing can use.
• Technically capable: fluent enough in HubSpot to build and measure your own campaigns without a ramp.
• Detail-oriented: accuracy in listings, data, and execution matters to you.

Preferred

• Preferred: experience with reference/testimonial programs or Customer Advisory Boards.
• Preferred: familiarity with pay equity, HR compliance, or HCM/HR tech markets.

Benefits

• Healthcare: Medical, dental, and vision coverage
• 401(k): Eligibility after 60 days (employee contributions only)
• Paid Time Off: 15 days annually + flex holiday of your choice