Manager, OmniChannel Marketing

Responsibilities

• Lead the Omnichannel & eCommerce discipline for KDP within Albertson’s and Kroger.
• Help strategically plan and activate the National Grocery Customers portion of our Integrated Brand Campaign.
• Be the internal and external face of KDP’s Omnichannel team, confidently representing strategies and driving influence in high-profile meetings to align priorities and strengthen partnerships.
• Think: Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Regional Grocery Customers.
• Collaborate: Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams
• Do: Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with agency partners.
• Programs will include in-store elements such as point-of-sale materials (signage), product sampling, digital media (onsite, offsite, social), and search.
• Share: Proactively share best practices with peers and cross-functional partners
• Digital Marketing Responsibilities: Shopper Marketing Expert: Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Regional Grocery Customers
• Deep Customer Expertise: Leverage deep understanding of each Regional Grocery Customers’ unique capabilities and workflows to craft audience strategies, optimize program performance, and identify growth opportunities that accelerate KDP product conversion

Requirements

• Bachelor’s degree and minimum 5 years of shopper marketing/omni marketing/eCommerce experience.
• Proven experience with omnichannel marketing, retailer ecosystems (inclusive of retail media networks) and shopper insights that delivered tangible results
• Previous successful experience with Regional Grocery Customers mandatory
• Experience in a “Fortune 500” company, pure play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries
• Well-organized, disciplined planner and leader of change
• Business acumen that drives data-led opportunity and decision making
• Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results
• Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal
• Strategic thinker with strong negotiation, presentation and communication skills
• Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence

Benefits

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement