Anheuser-Busch

Manager, Omnichannel

St. Louis, MO (Unknown)

$106K/yr – $126K/yrManagerFull time

Posted 6 days ago

Job Summary

Own the omnichannel strategy and program management across retailer partners, lead execution of digital, in-store, and shopper activations, and partner with sales to drive growth and meaningful JBPs.

  • Own omnichannel activation programs and roadmaps across retailers and shopper touchpoints.
  • Collaborate with retail teams to translate data into actionable insights and compelling stories.
  • Drive cross-functional execution with a focus on consistency and ROI.

Job Description

Responsibilities

  • Omnichannel Strategy & Program Management
  • Develop omnichannel strategies and activation plans aligned to brand priorities, retailer objectives, and shopper needs.
  • Build retailer-specific programs that integrate digital and physical touchpoints into a seamless consumer experience.
  • Manage annual and quarterly activation roadmaps and retailer calendars.
  • Retailer Partnership & Commercial Support
  • Support key customer engagements, including Joint Business Plans (JBPs), Top-to-Top meetings, buyer reviews, and line reviews.
  • Partner with retail sales teams to develop compelling omnichannel stories, sell-in materials, and performance insights.
  • Serve as a trusted advisor to retailer eCommerce and merchandising teams, identifying growth opportunities and sharing category and shopper insights.
  • Program Execution
  • Lead execution of omnichannel activations across:

Requirements

  • Bachelor's degree in Marketing, Business, Communications or related field.
  • 3-5+ years of experience in Shopper Marketing, Trade Marketing, eCommerce, Omnichannel Marketing, Sales, or Category Management.
  • Experience managing retailer marketing programs and cross-functional initiatives.
  • Strong project management, communication, and stakeholder management skills.
  • Experience working with retailers, digital commerce platforms, media partners, and external agencies is preferred.
  • Strong analytical mindset with the ability to translate performance data into actionable insights.

Preferred

  • Experience working with retailers, digital commerce platforms, media partners, and external agencies is preferred.

Benefits

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

Anheuser-Busch

For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law. For more information, visit www.anheuser-busch.com/careers.

Founded in 1969
St Louis, Missouri, USA
6.9K employees (789 in marketing)
www.anheuser-busch.com/careers.html

Salaries

Posted range

$106K/yr – $126K/yr

Taken straight from the job posting.

The middle of this range ($116K) is 8% above the median base salary for Channel Marketing Manager roles in the United States ($108K).

Channel Marketing Manager median pay in the United States

$108K/yr

Most pay falls between $100K and $123K. Based on 50 salaries.

See all Channel Marketing Manager salariesSee more Channel Marketing Manager jobs
See all Anheuser-Busch salaries

Funding

Total Funding
$10M
Last Raise
Private Equity, 1 years ago

Traffic Signals

Monthly Visitors
325.3K
Traffic Source Mix
Search
57.2%
Direct
35.1%
Referral
5.9%
Social
1%
Paid
0.6%

Headcount Trend

Current headcount: ~6.9K

Manager, Omnichannel

Anheuser-Busch · St. Louis, MO · Unknown