Responsibilities

• Provide subject matter expertise to guide and shape the short- and long-term integration of novel marketing automation technologies/capabilities that individualize customer strategy and promotional execution
• Maintain a strong understanding of marketing automation platforms and integration with digital channels, including capabilities and limitations to ensure effective optimization across the digital ecosystem
• Develop and oversee execution of comprehensive marketing automation and non-personal promotional strategy to support market growth
• Identify and disseminate journey orchestration, marketing automation, and digital channel best practices across marketing and evaluate new capabilities to improve customer experience
• Partner with internal stakeholders and agency partners to shape the execution and management of innovative omnichannel and ecosystem optimization capabilities
• Partner with other marketing functions (Franchise Promotions, Thought Leader Programming) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan, inclusive of development of digital assets
• Coordinate with the Content Review Committee (CRT) ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory and compliance standards
• Oversee relationships with agency partners, support marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting. Responsibilities will include annual budget planning, monthly reconciliation, and reallocating resources, as necessary
• Develop and track key performance indicators (KPIs) for audience engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectiveness
• Develop presentations and reports for key internal stakeholders, translating insights into strategic digital / non-personal promotions marketing recommendations

Requirements

• Strong knowledge of digital / non-personal promotions market dynamics and a deep understanding of marketing automation including customer relationship management, digital marketing tools, and website content management systems
• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
• Experience in AI/Machine Learning initiatives from initiation through completion with particular focus on automated deployment
• Strong experience with digital promotions inclusive of first party assets & 3rd party assets
• Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization
• Ability to successfully work with external agencies and internal stakeholders to develop programs and materials and manage appropriate marketing channel ecosystems
• Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
• Strong verbal, written, and interpersonal communications skills, and ability to productively communicate with a variety of groups and audiences
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking

Preferred

• Strong knowledge of digital / non-personal promotions market dynamics and a deep understanding of marketing automation including customer relationship management, digital marketing tools, and website content management systems
• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
• Experience in AI/Machine Learning initiatives from initiation through completion with particular focus on automated deployment
• Strong experience with digital promotions inclusive of first party assets & 3rd party assets
• Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization
• Ability to successfully work with external agencies and internal stakeholders to develop programs and materials and manage appropriate marketing channel ecosystems
• Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
• Strong verbal, written, and interpersonal communications skills, and ability to productively communicate with a variety of groups and audiences
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking