Omnichannel Brand Marketing Manager

Responsibilities

• Own the end-to-end consumer journey and brand expression, ensuring consistency and clarity across all touchpoints (in-store, online, and owned channels)
• Partner with the Portfolio team to deeply understand product features and innovations, and translate them into clear, compelling consumer benefits that drive confident purchase decisions
• Determine what consumers need to know at each stage of the journey, and at what level of detail, then bring it to life through the right message, format, and channel—online, in-store, and across the funnel
• Translate brand strategy into actionable activation plans that support both brand building and sales conversion.
• Develop and lead omnichannel activation strategies that reflect how consumers shop the category
• Partner with Channel Marketing and Sales to bring omnichannel strategies to life, ensuring seamless integration between digital and physical experiences.
• Create cross-channel communication plans, defining the role of each audience (associate, field, consumer) and each placement (in-store, shelf, book) within the full funnel.
• Plan and execute activations including sample books, displays, POP, packaging, and digital product experience
• Act as the primary connector across Portfolio, Channel Marketing, Sales, IT, and Creative teams to deliver integrated programs.
• Lead content development across formats, including photo shoots, CGI, and AI-enabled solutions, by developing creative briefs, guiding creative direction, and ensuring all assets align to brand standards

Requirements

• BA/BS in Marketing or related field.
• 6-9 years of experience in brand, omnichannel, or integrated marketing roles.
• Demonstrated success leading full-funnel, omnichannel brand strategies across digital and physical environments.
• Proven ability to translate product features into clear consumer benefits and to determine what consumers need to understand, and at what level of detail, at each stage of the journey.
• Hands-on experience partnering with creative teams and agencies to take assets from concept to market (e.g., creative briefs, POP, packaging, photo/CGI, digital content).
• Strong understanding of shopper behavior, retail environments, and category decision-making.
• High attention to detail and ability to manage multiple, competing priorities simultaneously
• Exceptional interpersonal, verbal and written communication skills
• Exceptional communication, leadership, and project management skills.
• Experience activating brands and products in-store and online.

Preferred

• Consumer goods and retail experience strongly preferred.

Benefits

• Annual base salary range: $95,000 - $120,000
• Bonus target range: 20% - 30%
• Generous benefits package including medical, dental, vision, life, disability
• A company culture that prioritizes internal development and professional growth
• Time off with pay
• 401(k) plan with a degree of employer matching
• Paid parental leave
• Wellness programs and product discounts