Marketing Manager Omnichannel Strategy – Consumer

Responsibilities

• Consumer Omnichannel Strategy & Media Execution
• Lead the development of consumer/DTC omnichannel strategy across RINVOQ and SKYRIZI indications — translating portfolio-level strategic direction into channel-specific, patient-focused plans
• Strategize the customer experience with media channels in scope — including programmatic display, paid social, search, CRM/email, streaming audio and video, and connected TV — in partnership with APEX and media agency partners
• Collaborate with brand team on consumer media briefs; own strategy and channel-level optimization strategic recommendations in partnership with creative and media agency partners
• Translate brand strategy into consumer-facing omnichannel touchpoints that move patients along the awareness-to-action journey
• Evaluate, consult, monitor and optimize consumer campaign performance against defined KPIs; surface insights and recommendations to the AD, Omnichannel Strategy on a regular cadence
• Consumer Data & Audience Strategy
• Partner with APEX, media agency, and data partners to activate CDP (Customer Data Platform) capabilities, leveraging first-party data, audience segmentation, and patient behavioral signals to identify, reach, and engage potential patients more effectively
• Support the development of consumer audience segmentation- translating portfolio-level segmentation strategy into indication-specific consumer targeting
• Partner with Media Agency on consumer digital profiling and patient behavioral insights; translate findings into actionable targeting strategies and media recommendations

Requirements

• Bachelor's degree required; MBA or advanced degree preferred
• Experience in pharmaceutical/healthcare DTC marketing preferred; CPG experience with consumer media considered
• Demonstrated ability to translate strategy into channel-level execution plans
• Strong media data fluency — ability to pull insights from performance data and translate into clear, actionable recommendations
• Proven experience working cross-functionally in a high-matrixed organization; ability to influence without direct authority
• Strong written and verbal communication skills; comfort presenting to senior stakeholders

Preferred

• Experience with CDP platforms, first-party data activation, and consumer audience segmentation tools
• 4–6 years of experience in digital marketing, media, or omnichannel strategy, with a strong emphasis on consumer/DTC programs
• Familiarity with pharma regulatory and compliance environment
• Experience managing agency relationships and media budgets
• Background in consumer health, wellness, or chronic condition categories

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.