Senior Director, Segment Marketing - Platform & Strategic

Responsibilities

• Define, own, and continuously sharpen Kaseya's master platform narrative, ensuring individual product stories ladder up to one coherent, differentiated platform message
• Develop the proof points, ROI narratives, and customer evidence that make the platform case credible and quantifiable for buyers
• Own marketing strategy for strategic and enterprise-scale accounts, including segmentation, messaging, and account-based marketing strategy in partnership with demand generation and sales leadership
• Support strategic deals as marketing's senior voice: executive briefings, platform-level pitches, and C-suite-facing content
• Lead platform-level competitive intelligence and own the competitive narrative in platform-versus-platform evaluations, equipping GTM teams to win
• Monitor market dynamics — consolidation, pricing shifts, emerging entrants — and translate them into positioning and strategy recommendations for the CMO and executive team
• Represent the platform story externally as a senior spokesperson at flagship events, analyst briefings, webinars, and industry forums, in partnership with corporate communications and analyst relations
• Bring insights from strategic audiences back into product, pricing, and packaging conversations
• Build and mentor a small, high-leverage team while driving outcomes through influence across product marketing, demand generation, communications, product, and sales

Requirements

• 12+ years of B2B software marketing experience, including 5+ years in senior product marketing, segment marketing, or GTM strategy leadership roles
• Demonstrated success marketing a multi-product platform or integrated suite, with a track record of building and telling a platform-level story
• Experience marketing to IT buyers and influencing enterprise or strategic-account buying decisions
• Executive presence and exceptional communication skills, with comfort presenting to C-suite audiences, industry analysts, and large stages
• Strong analytical foundation, with positioning and strategy grounded in market evidence and business cases
• Proven ability to lead through influence in a matrixed organization and operate effectively in a fast-paced, high-growth environment

Preferred

• Familiarity with the IT management, security, or infrastructure software landscape
• Experience at a company that grew through acquisition, integrating acquired products into a unified platform narrative
• Background working alongside or within the MSP, channel, or IT services ecosystem
• Analyst relations experience (Gartner, Forrester, Canalys)
• Experience building or scaling account-based marketing programs for enterprise audiences