Senior Manager, Digital & Omnichannel Marketing (Customer Experience)
Corcept Therapeutics
USA (Remote)
$155K/yr - $205K/yrIn-houseFull-timeSenior level5+ years exp.
5 weeks ago
Senior Manager, Omnichannel Marketing
USA (Remote)
Salary Not AvailableSenior Level10+ years exp
Posted 7 days ago
Job Summary
Own and lead integrated omnichannel activation across shopper marketing, eCommerce, digital shelf and retail media to drive WaterWipes growth.
- Develop retailer-specific activation programmes informed by shopper insights and trends.
- Lead eCommerce content strategy across retailer websites and marketplaces.
- Establish scorecards and KPIs to guide investment and optimize performance.
Job Description
Responsibilities
- lead the development and execution of integrated omnichannel strategies across shopper marketing, eCommerce, digital shelf and retail media.
- create annual customer marketing plans that connect WaterWipes’ commercial objectives and brand priorities with retailer strategies.
- develop retailer-specific activation programmes informed by shopper insights, category trends and customer opportunities.
- lead our eCommerce content strategy across retailer websites and marketplaces, working with global colleagues to apply and strengthen best practice.
- improve digital shelf performance across product detail pages, enhanced content, search, ratings and reviews, content syndication and online assortment.
- integrate platforms such as Amazon Ads, Walmart Connect, Roundel and Instacart into customer marketing plans, working in partnership with media and performance marketing leads.
- establish practical scorecards, KPIs and measurement frameworks that show what is working and where investment should be adjusted.
- manage omnichannel marketing budgets with a clear focus on return, profitability and sustainable brand growth.
- represent WaterWipes in customer meetings, annual planning sessions and strategic growth discussions.
Requirements
- at least 10 years of relevant experience and a strong track record of leading customer activation programmes.
- worked directly with major US retailers such as Walmart, Target, Amazon, Kroger, CVS or Walgreens, or within similarly complex retail environments.
- understand how content, commerce, shopper activity and retail media work together. You can move comfortably between strategy, detailed execution and performance analysis.
Preferred
- Experience within a consumer packaged goods business is preferred.
- Experience with Amazon, Walmart or Target ecosystems would be particularly relevant.
- Familiarity with platforms and data sources such as Circana, Nielsen, Numerator, Profitero, Salsify or Syndigo would also be beneficial.
WaterWipes
3.0 Glassdoor
WaterWipes was created by Edward McCloskey, a father determined to find a gentle solution for his newborn daughter’s sensitive skin. Unable to find a baby wipe free from harsh ingredients, he developed his own, made with 99.9% purified water and a drop of fruit extract. After years of research and development, WaterWipes® was born.Today, WaterWipes is a global brand trusted by parents, healthcare professionals, and neonatal units in over 50 countries. Headquartered in Drogheda, Ireland, and supported by more than 360 passionate employees, we remain committed to purity, innovation, and care.Our wipes are clinically proven to be kind on sensitive skin and suitable for premature babies. They are dermatologically approved, microbiome-friendly, and made from 100% plastic-free, plant-based, biodegradable materials. As we grow, we continue to expand our product range while staying true to our promise of minimal ingredients and maximum care.At WaterWipes, our values - Bravery, Excellence, and Respect guide everything we do. We challenge convention, strive for the highest standards, and treat our people and customers with empathy and dignity.We believe less is more. Our purpose is to create the purest products possible to protect and care for the most delicate skin, and our entrepreneurial spirit continues to drive us forward.
Founded in 1993
Drogheda, IRL
281 employees (53 in marketing)
49% recommend to a friend
100% CEO approval
Marketing Team
Marketing Team Size
46 (16% of company)
Median Career Experience
19 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1
People
Funding
Total Funding
$153.1M
Last Raise
$153.1M
Private Equity, 1 years ago
Funding History
- Dec 2024Private Equity • $153.1M
Traffic Signals
Monthly Visitors
77K
Monthly Google Ads Budget
$3.8K
Traffic Source Mix
Search
44.5%
Direct
36.4%
Referral
7.7%
Social
7.8%
Paid
2.9%
Headcount Trend
Current headcount: ~283
Links
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