Senior Manager, Omnichannel Strategy-Oncology

Responsibilities

• Serve as the digital SME & business partner to the EPKINLY brand team, US Marketing & Sales Team, and supporting Genmab cross-functional teams
• Seamlessly integrate omnichannel strategies into the overall product brand plan, spanning in-line performance, upcoming indication launches, and lifecycle planning across a multi-indication marketed brand
• Design, implement, and optimize omnichannel customer journeys across priority audiences (HCPs, patients, and care partners), ensuring targeted, personalized, and compliant engagement
• Shape tactical plans, pull through prioritized tactics, and become immersed in the overall brand vision & strategy set by Genmab leadership
• Manage agency partner workstreams and deliverables, supporting scopes of work, budgets, timelines, and clear ways of working
• Ensure data is a priority, that it is captured, and measurement strategies are designed at the onset; support dashboards and test-and-learn initiatives to optimize omnichannel performance
• Support compliant innovation pilots leveraging AI, dynamic content, and personalization technologies, partnering with Regulatory, Legal, and Medical through promotional review
• Ensure perspectives from key stakeholders (Ops, Privacy, Data Science, Regulatory, IT) are accounted for early and often as the brand and its data ecosystem mature
• Spearhead novel & innovative ways of working in the spirit of delivering the ideal customer experience across HCP and patient audiences
• Stay abreast of industry trends and promotional opportunities and promote best practices across Genmab

Requirements

• A minimum of 6+ years of professional relevant experience required (Pharma/Biotech)
• Hands-on fluency across core personal and non-personal channels (paid & programmatic media, search, websites, email/CRM, point of care, congress) and how they work together within HCP and patient journeys
• Working knowledge of the pharma marketing technology and data stack (e.g., Veeva, Salesforce Marketing Cloud, CDPs, web and media analytics) and of marketing operations, data operations, and data privacy
• Strong understanding of data-driven marketing and customer journey design; able to interpret performance data and communicate implications clearly
• Familiarity with pharmaceutical promotional review (MLR) processes and compliant content development
• Strong communication and collaboration skills; able to build credibility with brand teams and cross-functional partners
• Proven ability to work cross-functionally and on multiple projects simultaneously

Preferred

• Advanced degree preferred
• Hematology/oncology marketing and/or relevant therapeutic areas experience preferred
• Startup, emerging pharma, or new team experience preferred
• Experience supporting agency management and project budgets preferred

Benefits

• When you join Genmab, you’re joining a culture that supports your physical, financial, social, and emotional wellness. Within the first year, regular full-time U.S. employees are eligible for:
• 401(k) Plan: 100% match on the first 6% of contributions
• Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
• Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
• Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
• Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
• Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
• Further details on eligibility for compensation and benefits based on role will be provided during the recruitment process