WaterWipes logo

WaterWipes

Brand · Manufacturing

3.0

Company overview

WaterWipes was created by Edward McCloskey, a father determined to find a gentle solution for his newborn daughter’s sensitive skin. Unable to find a baby wipe free from harsh ingredients, he developed his own, made with 99.9% purified water and a drop of fruit extract. After years of research and development, WaterWipes® was born.Today, WaterWipes is a global brand trusted by parents, healthcare professionals, and neonatal units in over 50 countries. Headquartered in Drogheda, Ireland, and supported by more than 360 passionate employees, we remain committed to purity, innovation, and care.Our wipes are clinically proven to be kind on sensitive skin and suitable for premature babies. They are dermatologically approved, microbiome-friendly, and made from 100% plastic-free, plant-based, biodegradable materials. As we grow, we continue to expand our product range while staying true to our promise of minimal ingredients and maximum care.At WaterWipes, our values - Bravery, Excellence, and Respect guide everything we do. We challenge convention, strive for the highest standards, and treat our people and customers with empathy and dignity.We believe less is more. Our purpose is to create the purest products possible to protect and care for the most delicate skin, and our entrepreneurial spirit continues to drive us forward.
Founded in 1993
Drogheda, IRL
281 employees (53 in marketing)
49% recommend to a friend
29% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +4% year over year

Funding

Total funding

$153.1M

Last raise

$153.1M

Private Equity, 1 years ago

Funding history

Dec 2024

Private Equity Round WaterWipes · $153.1M

Audience

Monthly website visitors
77K
Month over month+1.3%
Quarter over quarter-18.3%
Top sourceSearch (44.5%)
Ad budget per month$3.8K
Average search rank40.7
Traffic source mix
Search
44.5%
Direct
36.4%
Social
7.8%
Referral
7.7%
Paid referral
2.9%

LinkedIn followers

Follower count and growth

Total followers

15.1K

12-mo growth

+11.1%

Monthly growth

+2.2%

News

Links