Manager, Media Strategy & Planning

Universal City, CA (Hybrid)

$80K/yr – $110K/yrSenior Level5+ years expFull time

Posted 6 hrs ago

Job Summary

Own and drive end-to-end media strategy and execution for multiple shows, collaborating with senior leadership while mentoring a direct report and building strong media partnerships to leverage insights and emerging opportunities.

  • Lead strategy and plans across paid media
  • Oversee execution, assets, and campaign launches

Job Description

Responsibilities

  • Develop and execute media strategies and plans for all supported shows across paid in partnership with the Senior Director, Media.
  • Prepare strategic written deliverables, including media briefs, plan recommendations, campaign recaps, and marketing presentations for senior leadership, cross-functional stakeholders, and agency partners.
  • Leverage research, analytics, and audience insights to inform media recommendations, audience strategies, and investment decisions across paid and owned platforms.
  • Partner with cross-functional teams on marketing plans and execution, representing the media team and effectively communicating media strategies, plans, and campaign updates.
  • Oversee the end-to-end execution process, ensuring assets are developed, approved, delivered, and launched on time.
  • Manage, mentor, and develop a direct report through coaching, feedback, and professional development.
  • Assist in managing all financial reporting documents associated with the media budget.
  • Build and maintain relationships with media partners to identify emerging trends, innovative opportunities, and first-to-market solutions.
  • Support the larger media team with any ad-hoc projects/requests.

Requirements

  • 5+ years of experience in media planning and buying across all media channels
  • Strong foundation in marketing, advertising, and media planning principles
  • Excellent written, verbal, and presentation skills, with the ability to communicate ideas clearly and concisely
  • Proven ability to independently manage timelines, deadlines, and follow-through across multiple campaigns and projects in a fast-paced environment
  • Demonstrated attention to detail and commitment to delivering accurate, high-quality work
  • Analytical, strategic thinking, and storytelling skills, with the ability to translate data and complex information into actionable insights, compelling recommendations, and clear written deliverables
  • Understanding of TV and digital viewing measurement
  • Understanding of the end-to-end digital advertising ecosystem, including agency, publisher, and consumer-facing technologies – such as ad servers, DSPs, SSPs, networks, exchanges, creative optimizers, and data providers
  • Previous people management experience, including coaching, mentoring, and developing junior team members

Preferred

  • Bachelor's degree in liberal arts, marketing, communications/advertising, or media studies
  • Media agency experience preferred
  • Entertainment marketing or media experience preferred
  • Knowledge and understanding of the television industry, particularly the Broadcast and Streaming TV business and landscape
  • Proactive, collaborative, and solutions-oriented with a strong sense of ownership and accountability
  • Advanced proficiency in Word, Excel, PowerPoint, and AI-powered productivity tools, such as Microsoft Copilot
  • Flexibility to adjust schedule based on workload

Benefits

  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
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NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926
New York, New York, USA
48K employees (18,533 in marketing)

Salaries

Posted range

$80K/yr – $110K/yr

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Manager, Media Strategy & Planning

NBCUniversal · Universal City, CA · Hybrid