Manager, Marketing Operations

Responsibilities

• Manage and optimize marketing automation platforms (Marketo, HubSpot, or similar) to support lead generation, lead nurturing, segmentation, and campaign execution.
• Oversee lead management processes, including lead scoring, lead routing, lifecycle management, and data governance.
• Develop and execute email marketing, nurture, and customer engagement campaigns.
• Collaborate with marketing team members on content development and content distribution strategies to support demand generation, customer engagement, and sales enablement initiatives.
• Manage and optimize Salesforce integration with marketing automation platforms to ensure seamless data flow, campaign attribution, lead management, and reporting accuracy.
• Partner with Sales and Sales Operations leadership to establish best practices for lead follow-up, pipeline management, and measurement of marketing effectiveness.
• Develop and maintain dashboards, reports, and analytics that provide visibility into campaign performance, lead quality, pipeline contribution, and marketing ROI.
• Analyze campaign and funnel performance and provide strategic recommendations to improve conversion rates and marketing effectiveness.
• Oversee the administration and proper utilization of marketing technologies, including webinar platforms, event and trade show lead capture tools, digital marketing platforms, and reporting systems.
• Support database management, data quality initiatives, and compliance with marketing and privacy requirements.

Requirements

• Typically 10 or more years of increasing responsibility and complexity in Marketing Operations, Marketing Automation, Demand Generation, CRM Administration, or a related discipline; 1 or more years of management experience.
• Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.