Manager, Marketing and Content

Responsibilities

• Co-develop an annual marketing calendar with program and leadership staff that sets a strategic cadence of campaigns, timed to meet recruitment, outreach, and fundraising goals.
• Design visual assets for MHET's marketing, events, and fundraising – including social graphics, event flyers, presentations, and sponsor recognition materials – using tools such as Canva and Adobe.
• Design and write program materials and energy education resources – workshop slides, handouts, FAQs, explainers, infographics, talking points, and short videos – that help residents understand MHET's programs, energy systems, utility bills, home upgrades, and energy justice, with subject-matter support from program staff.
• Translate technical and policy topics (e.g., heat pumps, weatherization, community solar, thermal energy networks) into plain-language, visually clear materials.
• Ensure all materials are culturally responsive, accessible, and reflective of the communities MHET serves, and advance language justice by making all materials available in plain language and in English and Spanish, in coordination with MHET’s in-house translation support.
• Test materials with community members and the Community Council, and revise based on what people find useful and clear.
• Lead MHET's social media presence across platforms: developing content calendars, creating and scheduling posts, monitoring engagement, and growing audience, including building MHET's video presence through short-form video.
• Manage and maintain MHET's website, keeping content current, accurate, and strategically organized; update the impact page and program pages on a regular cadence.
• Manage MHET's monthly newsletter, including list management, segmentation, content curation, design, and performance analysis.
• Write and edit marketing content including newsletters, blog posts, social copy, and web pages; ensure all content is clear, compelling, and aligned with MHET's voice and values.

Requirements

• 4+ years of experience in marketing, design, digital communications, or a related field, preferably in a nonprofit or mission-driven organization.
• A portfolio showing polished, on-brand visual work you produced independently, using tools such as Canva and/or Adobe Creative Suite.
• Experience managing social media accounts and digital marketing campaigns, with a track record of growing engagement and reach.
• Video editing skills, especially short-form video for social media.
• Strong writing skills, with the ability to write clearly for community members, partners, and funders alike, including turning technical energy and policy topics into plain language.
• Experience with email marketing platforms (ideally, Hubspot), including list management and performance tracking.
• Strong project management skills and the ability to manage multiple deadlines at once.
• Excellent organizational skills and attention to detail; able to manage a high volume of work without sacrificing quality.
• Deep commitment to environmental justice, equity, and community-centered work.
• Strong interpersonal and collaboration skills; able to work across teams and support staff marketing needs.

Preferred

• Experience with website management and content updates (WordPress or similar).
• Experience creating educational materials that make complex technical or policy information accessible to non-expert audiences.
• Experience with media relations, including pitching stories and working with journalists.
• Photography skills.
• Experience marketing financial products or working within marketing compliance guidelines.
• Knowledge of New York State energy policy, clean energy programs, or environmental justice landscape.
• Bilingual English/Spanish.
• Familiarity with the Hudson Valley region and its communities.

Benefits

• generous benefits, including 100% employer-paid medical, dental, and vision insurance; retirement plans with 4% employer match; professional development opportunities; and unlimited paid time off.