Content Marketing Lead, Insights

Responsibilities

• Set the research content agenda. Build and own a proactive editorial plan with the Insights team that decides which findings become flagship reports, blog posts, social content, or media pitches, using AI to scan the research pipeline and surface the stories worth telling.
• Turn research into a content engine. Carry findings from concept to published, distributed content and handle roughly 1 to 3 pieces a week, using AI workflows across review, drafting, and repurposing so quality holds as volume grows.
• Decide the argument, then let AI accelerate production. Shape and pressure-test each narrative and its data yourself, then use AI to draft variants, headlines, and channel-specific cuts so more of your time goes to judgment and less to production.
• Own distribution for everything you produce. Plan how each piece reaches its audience before it publishes, push it across owned, paid, and earned channels, and use AI to tailor it for social, the newsletter, and executive voice.
• Grow TRM's search and AI-citation visibility. Produce the content that makes TRM the cited authority on priority themes, and use SEO and GEO tooling to find gaps and measure what moves.
• Support media outreach. Work alongside TRM's head of Comms on journalist outreach for research releases, feed what you learn from coverage back into the content plan, and tune what works for the next release.

Requirements

• 5+ years of B2B content marketing, editorial, or research-communications experience, with a portfolio of data- or research-based point-of-view work.
• An AI-native approach: you use AI across research review, drafting, repurposing, and optimization, and you build workflows others can reuse.
• Strong editorial judgment and the ability to strengthen complex, technical narratives without sacrificing accuracy, including when AI produced the first draft.
• Experience owning a piece end to end, from concept through publication and distribution, and proactively planning content rather than only fulfilling requests.
• A distribution mindset, with comfort using AI and analytics to measure and improve how content performs.
• The ability to translate technical, data-driven material into clear, engaging content, using AI to adapt tone and format for different audiences.

Preferred

• An AI-native approach: you use AI across research review, drafting, repurposing, and optimization, and you build workflows others can reuse.
• Strong editorial judgment and the ability to strengthen complex, technical narratives without sacrificing accuracy, including when AI produced the first draft.
• Experience owning a piece end to end, from concept through publication and distribution, and proactively planning content rather than only fulfilling requests.
• A distribution mindset, with comfort using AI and analytics to measure and improve how content performs.
• The ability to translate technical, data-driven material into clear, engaging content, using AI to adapt tone and format for different audiences.