Content Marketing Manager

Responsibilities

• Own Column’s marketing calendar and publishing cadence across the blog, newsletters, LinkedIn, email, and internal enablement, managing projects from request through drafting, review, publication, and distribution.
• Follow public notice and public information news nationally , turning legislation, court decisions, industry shifts, and market trends into timely, credible content, including news commentary for our media channels.
• Build a content source of truth with CSMs and our Services team (affidavits, pagination, and placement), turning their frontline knowledge into educational resources, FAQs, and enablement materials.
• Write and produce high-quality content across formats , including weekly SEO blog posts, newsletters, customer case studies, guides, press releases, and sales collateral.
• Own customer storytelling and case studies , from interviews and data collection through written stories, pull quotes, graphics, and video testimonials, while also supporting partnership announcements and sponsored content opportunities.
• Create compelling visual and video content for marketing campaigns, social media, YouTube, reports, presentations, one-pagers, conference collateral, and other channels, bringing strong graphic design and video production/editing skills to Column’s content.
• Grow Column’s LinkedIn presence and repurpose content for distribution and conversion , turning reports, customer stories, webinars, product launches, and news commentary into posts, graphics, short video, and email while improving CTAs, lifecycle campaigns, and website performance through testing.

Requirements

• 2+ years of experience in content marketing, B2B marketing, editorial, journalism, communications, or a related field
• Excellent writing, editing, research, and interviewing skills, with experience producing substantive long-form content
• Strong visual judgment and experience creating polished marketing assets in Figma, Canva, Adobe Creative Suite, or similar tools
• Strong project management skills, including managing editorial calendars, multiple stakeholders, and competing deadlines
• A track record of publishing on a consistent cadence and owning projects from idea through distribution

Preferred

• Experience with lifecycle marketing platforms like Customer.io and website tools like Framer
• Deeper experience with B2B SEO, original research, and A/B-tested email campaigns
• Experience covering legal, policy, or government news, or building a LinkedIn audience for a B2B brand
• Experience supporting PR, sponsored content, media, or industry partnerships
• Familiarity with government technology, legal technology, local media, public notice, or another regulated industry

Benefits

• 401K with match
• Health, dental, vision, life, short-term and long-term disability insurance
• Flexible PTO and fully remote work environment (U.S.-based)