Content Marketing Manager - Industrial B2B

Responsibilities

• Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets aligned to product capabilities, use cases, audience segments, and pipeline goals.
• Develop and oversee the production of how-to guides, research reports, solution briefs, white papers, and other high-value content assets.
• Manage relationships with freelance writers, agencies, and external contributors, ensuring quality, consistency, and adherence to brand standards.
• Develop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles for industry publications.
• Create content that resonates with industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations.
• Partner with Product Marketing, Demand Generation, and other cross-functional teams to translate positioning and messaging into always-on content programs spanning the full buyer journey.
• Collaborate with subject matter experts, customers, product managers, developers, and data scientists to create accurate, credible, and practitioner-focused content.
• Identify content opportunities and gaps through search intent analysis, competitive research, analyst insights, and feedback from sales and customer-facing teams.
• Drive content repurposing strategies to maximize the reach, impact, and lifecycle of high-performing content across channels and formats.
• Support organic content strategy through keyword research, topic clustering, content planning, and on-page SEO optimization.

Requirements

• 4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences.
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical topics for executive and business audiences.
• Demonstrated success translating highly technical concepts such as data pipelines, cloud architecture, observability, security, and enterprise technology into compelling narratives.
• Strong understanding of SEO fundamentals and experience driving measurable organic growth.
• Proven ability to collaborate effectively with subject matter experts and deliver high-quality content on schedule.
• Familiarity with modern data platforms, cloud technologies, and concepts such as data lakehouses.
• Understanding of industrial software, manufacturing technology, engineering technology, or related enterprise software markets.

Preferred

• Experience marketing to developers, practitioners, engineers, or other highly technical audiences at scale.
• Hands-on experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or similar marketing technology platforms.
• Portfolio demonstrating technical content creation, including long-form guides, white papers, executive thought leadership, and industry publications.
• Strong process orientation with experience building and improving content workflows and operational processes.
• Experience leveraging AI-powered writing, research, and workflow automation tools to improve productivity and content effectiveness.