Responsibilities

• Serve as Marketing and Communications liaison to highlight work of internal clients across the organization and promote NAMI programs, initiatives, events, and strategic campaigns
• In collaboration with the Senior Manager of Marketing and Communications and MarCom team help create marketing and communication plans aligned to organizational strategic priorities,
• Help create omnichannel campaigns using the PESO model and utilizing a variety of tactics including but not limited to digital and OOH advertising, social media, email marketing, NAMI's website, partnerships, print collateral, media outreach, video and new media
• Work with Marketing and Communications department colleagues to execute communications and marketing plans and provide project management support
• Conduct project brief meetings to align on strategic priorities and project goals, establish clear project timelines, schedule related activities, and actively participate in meetings
• Write content for marketing and communication campaigns and review creative, acting as a guide and account manager between Marketing and Communications and internal clients
• Develop clear, concise, and compelling marketing and communications talking points that align with organizational strategy and brand messaging for various internal and external audiences
• Gather campaign analytics, reporting on progress and providing analysis to internal and/or external stakeholders
• Ensure timely delivery of marketing and communication collateral, resources, and national office updates to support NAMI's State Offices and Affiliates effectively
• Provide vital support for the creation and logistical coordination of a wide range of marketing deliverables for NAMI's development outreach

Requirements

• Bachelor's degree in marketing, communications, or related field with 3-5 years of work experience
• Ability to maintain flexibility and foster teamwork in a fast-paced, demanding work environment
• Experience using a project management software such as Asana
• Experience measuring and analyzing metrics and KPIs and providing reports
• Demonstrated knowledge in using marketing analytics tools and software. Ability to build customized tracking dashboards, conduct comprehensive marketing analysis, and generate reports
• Creative thinker and self-starter, with ability to work well independently and within a team
• Ability to define and meet deadlines, manage multiple tasks, and ensure quality marketing communications outcomes
• Ability to respond quickly and effectively to challenges, with keen problem-solving skills, and adaptability
• Strong collaboration skills and ability to work across a matrixed organization
• Relies on extensive experience and judgment to plan and accomplish goals

Preferred

• Cause-related communications, fundraising/development, or agency background preferred; experience in marketing or communications at a non-profit or public health organization is highly desirable

Benefits

• Generous and comprehensive Health, Dental, and Vision Plans
• Paid Time Off: Vacation, Personal, and Sick Leave
• Paid Parental Leave
• 403(b) retirement plan
• Flexible Spending Accounts for health care, dependent care and commuter expenses
• Life Insurance and Disability coverage paid by NAMI
• Flexible Work and Telework programs
• Professional Development Reimbursement program
• A variety of wellness offerings to support team members
• Employee Referral Program