Manager, Integrated Marketing - The Wall Street Journal

Responsibilities

• Daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings
• Develop a broad understanding of all The Wall Street Journal & Barron\'s Group media ad products and creative capabilities
• Develop and articulate creative marketing programs in many forms, including written creative proposals and visually motivated pitch decks (often in collaboration with other disciplines such as our creative studio, Events, etc.)
• Use research and data to share insights and support value propositions for client pitches and proposals
• Work with and project manage across relevant areas of the organization (including Sales, Product Marketing, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients
• Educate and keep the team up to date with advertising industry trends and what opportunities or challenges they might present for our business

Requirements

• B.A. or B.S., plus 4+ years of cross-platform Marketing experience, preferably within publishing and/or digital advertising environment
• High level of organization and attention to detail
• An effective communicator; design skills a plus
• Demonstrated problem-solving, resourcefulness and critical thinking skills
• Curiosity in an environment of constant learning
• Strong interpersonal skills
• Excellent writing and Google Suite (Sheets, Slides, etc.) skills; design skills a plus.
• A foundational understanding of an ad sales, planning, and account management environment
• Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Luxury, Real Estate and B2C advertisers a plus
• Experience translating product marketing materials into compelling proposals customized to individual clients goals and strategy

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program